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Paid Search Marketing Services (Google Ads/PPC)

Google Ads / PPC

Google Ads/PPC Management Services that Increase Traffic and User Conversions

Have you noticed the ads or sponsored links on top of the search results when you search something on Google? These links are PPC or pay-per-click adverts that ensure your website appears on top. PPC marketing is one of the best strategies in your digital marketing arsenal. It brings more traffic to your website with highly-targeted sponsored links. As a result, better quality customers visit your website, increasing the likelihood of conversions.

How Does PPC Marketing Work?

Google is a query-based search engine, which means that it shows search results containing the keywords you type in the search query.

PPC ads show up among the search results. You basically pay the search engine to show your website on the top as a sponsored link when someone searched the targeted keyword.

For example, if someone searches “gold jeweler in Charlotte, NC”, we can use PPC marketing so your gold jeweler website shows up in front of them.

However, the process is not so simple. PPC or Google Ads work on an auction bidding system, where you decide how much you’re willing to spend “per click”. Instead of paying for ad space, you just pay every time someone clicks on the ad.

In addition to that, your Google ranking on the Quality Score (QS) scale is considered. All of these elements impact your PPC campaign.


How our Google Ads/PPC helps your business thrive

Even though you have to pay for each click on your search advertisement, PPC is a sure way to get on Google’s front page instantly. This will drive start driving traffic to your website immediately, once it’s set up.

Generate high-quality traffic and conversions

By outsourcing your PPC management to us, your website will be able to pull in new customers and improve your sales relatively quickly. The better keyword targeting is employed, the more chances you have if converting visitors into customers.

How You Will Benefit from PPC Marketing

PPC marketing is an effective digital marketing strategy that can deliver fast results.

  • Result-driven strategy. As soon as you set up your PPC campaign, you start seeing results on your website. The ads start showing up on users’ search results so they can click it.
  • Trackable Results. Google Ads allows users to track how their PPC campaign is performing. This way you can make a change to the elements that aren’t working well.
  • Cost-effective. Compared to conventional marketing and advertisement channels, such as newspapers, televisions, and billboards, PPC marketing is cost-effective.
  • Hyper-targeted. This means that the keywords you optimize for PPC are hyper-targeted. They attract a very specific audience that finds the content you share valuable.
  • Directs visitors to landing pages. You can link your PPC-sponsored links to a specific landing page that entices the visitor to make a purchase to whatever your call-to-action (CTA) calls for.
  • Increased revenue. The combination of increased traffic on your website, the effectiveness of the landing pages, and increased conversions earns your business increased revenue.

Begin your Journey to Increased Traffic

If you’re ready to get the advantages of PPC for your business, let Business Marketing Solutions Group help you.

  1. Begin by giving us a call and talk to one of our advertising experts to identify your needs.
  2. We’ll then proceed to conduct keyword analysis and analyze the competition to come up with search terms that will give you more exposure and increase traffic.
  3. Based on the keywords, we’ll create ads and A/B split tests to ensure the ads are high-performing/
  4. Lastly, we’ll monitor and report your campaign’s performance.

Let’s shake hands and find you an effective PPC Marketing solution.

Catering to All Your Digital Marketing Needs Under One Roof

Specializing in a range of digital marketing areas, we can become your partner helping you achieve growth goals.


Find better keywords with keyword research and further strategic search engine optimization to get your brand the visibility it deserves.

Social Media

Twitter, Instagram, Facebook, LinkedIn, YouTube, and many more; we utilize your brand image to tell your story.

Email Marketing

From monthly newsletters to product launches and seasons campaigns, your email campaign will become your highest ROI-earning digital marketing channel.

Google Ads & PPC

We will provide you with assistance and support for your pay-per-click marketing. Leveraging relevant keywords for your business, we’ll be able to drive more traffic to your website.

Website & Logo Design

Whereas your logo is the face of your brand, your website is the place where customers make up their minds about you. Our designers can come with up logos and website designs that ensure visitors remember you as the best.

Public Relations & Event Marketing

A strong network and channel expertise allow us to offer you public relations and event marketing services that derive the desired response to make your campaigns successful.

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Whether online or offline, your reputation is your biggest asset. Protect and take control of what that looks like with our online reputation or review management services.

Digital Marketing

Our team of digital marketers with specific area expertise raises the bar of what works for your business. From the basics of conducting a target market analysis to creating complex multi-channel campaigns, they can do it all with authenticity and creativity.

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