Business Marketing Solutions Group https://businessmarketingsolutionsgroup.com Social Media & Internet Marketing Wed, 21 Oct 2020 14:49:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://businessmarketingsolutionsgroup.com/wp-content/uploads/2019/05/cropped-Logo-01-150x150.png Business Marketing Solutions Group https://businessmarketingsolutionsgroup.com 32 32 How to Promote a Service Business on the Web? https://businessmarketingsolutionsgroup.com/blog/how-to-promote-a-service-business-on-the-web/ https://businessmarketingsolutionsgroup.com/blog/how-to-promote-a-service-business-on-the-web/#respond Fri, 20 Nov 2020 14:47:00 +0000 https://businessmarketingsolutionsgroup.com/?p=3718 The world of marketing is always evolving. Business leaders and marketers are always searching for innovative ways to sell their products and services to more customers. Unfortunately, a service business doesn’t get customers’ attention due to immense promotion by product-based organizations. As a consequence, promoting a service business on the web is no easy feat. […]

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The world of marketing is always evolving. Business leaders and marketers are always searching for innovative ways to sell their products and services to more customers. Unfortunately, a service business doesn’t get customers’ attention due to immense promotion by product-based organizations.

As a consequence, promoting a service business on the web is no easy feat. The biggest challenge a service business presents is the lack of physical evidence, and marketers ask themselves, “how do you promote something intangible?”

To promote a service business and make the process easier, we’ve compiled 5 tips that’ll boost your service-selling business to the top. But before we get into that, we’ll talk about the need to promote service businesses differently than standard product-based businesses. 

The Need to Promote Service Businesses Differently

The most critical mistake service businesses usually make utilizing marketing strategies meant to promote products. Products are tangible, which means that you can see them, learn their features, and maybe get hands-on experience before purchase. When trying to convince customers to buy your service, the only thing that will get you that sale is trust-based relationships.

Consumers need assurance that they can rely on your service because, unlike products, you cannot return a service. As a result, customers are afraid that their initial investment of money and time will go stale. As for your service business, you will end up losing a paid customer and any chance of building a long-term relationship.

If you’re well-versed in Marketing, you’ll understand how the 4 Ps of marketing (Product, Price, Place, and Promotion) work. However, this marketing mix is for product-based businesses. Service businesses require three additional Ps, which are People, Process, and Physical Evidence.

People

People are an essential part of a service business. You need to recruit and train the right people to create a competitive advantage. This is because people are the few elements customers can see and interact with when dealing with a service.

Process

‘Process’ in the marketing mix looks at the systems a service provider uses for delivering its services. For example, imagine you walk into a McDonald’s and order a Big Mac. The time it takes to deliver it in 5 minutes. What was the process behind this efficient service? As a service business owner, you need to define the process clearly and ensure it remains consistent.

Physical Evidence

Physical evidence is what the customers depend on for assessing the service’s worth since the service gets consumed as soon as it is produced. This includes the location where the service is provided, its ambiance and layout, and any objects given as evidence of the service being given. Examples of physical evidence include a brick-and-mortar store or café, a website from where you can order food, the particular layout of your local cinema, ticket stubs, and receipts.

Keeping these principles in mind, the following are 5 ways to promote a service business on the web:

1.    Clear Marketing Message

When starting a service business, you need to send a clear message to your target audience by sticking to one idea and perspective. You should choose a simple yet clear message through your marketing campaign to create a vivid and consistent experience for all potential customers. In all your online marketing adverts, try highlighting how your service solves problems and offer convenience.

2.    Unique Selling Proposition

Your unique selling proposition is what makes your service business stand out from others. This could be your service’s price, location, quality, or any other differentiating factor. For example, FedEx’s USP is, “When it absolutely, positively has to be there overnight.” This means that the service promises fast and reliable freight service, and guarantees that packages arrive by a certain time.

As an online service-based business, you should compare yourself with your competitors’ marketing strategies to determine the differences that make you stand out the most. Later on, you should focus your vision and mission around what sets you apart from the competition.

3.    Increasing Value for Customers

When promoting a service business, your focus should be on selling value, not the price. Consumers use price to compare products. Service businesses rely on value, but this doesn’t mean you decrease your service’s price. Your goal should be to increase the value your customers are getting at that price.

For example, a hotel could offer free WiFi and breakfast instead of discounted prices during the off-season on their website and social media. From the customer’s perspective, they are getting more value for the same price trumps getting a discount on the room and paying separately for breakfast.

Besides, offering discounts during the off-season is a strategy discerning customers are wary of; they usually know that you’re just trying to generate business.

4.    Continuous Digital Marketing Strategy Revision

Your marketing strategy’s analyzing and updating different aspects is the key to continuous success. Sometimes, strategy revision isn’t even an option, as has been the case for most businesses during the COVID-19 pandemic.

For example, most restaurants had to change their search engine optimization strategy by adapting new keywords and keyword modifiers since dine-ins were closed. With takeaway and delivery open only, keyphrases changed from “best restaurants in my area” to “best restaurants delivering in my area.”

5.    Improve Existing Client Relationships

As a service business, your job isn’t done following the provision of your services. Unlike selling products, you’re in for the long run, which is more crucial than making a sale. You’d be surprised how far word-of-mouth could take your business if you take care of your existing customer. Many of your new customers come from existing customer referrals.

A word of advice: never let go of these customers. You want to include them in all your online promotions using Facebook, Twitter, Instagram, and even email or text marketing.

Want to Learn More?

Service business marketing requires more finesse than product marketing, and we hope that these tips were helpful. 

If you want to take the time and learn more about promoting a service business on the web, we recommend that you try the services of Business Marketing Solutions Group.

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How Intuitive and Automated Email Marketing Can Benefit Your Business https://businessmarketingsolutionsgroup.com/blog/how-intuitive-and-automated-email-marketing-can-benefit-your-business/ https://businessmarketingsolutionsgroup.com/blog/how-intuitive-and-automated-email-marketing-can-benefit-your-business/#comments Wed, 11 Nov 2020 14:44:00 +0000 https://businessmarketingsolutionsgroup.com/?p=3715 Email marketing has been around since 1978. Even with social media, instant messaging, and text marketing, email marketing still holds its place, and most companies use email communication to connect with their audience. However, with the digital technology we have at our disposal, it wouldn’t make sense spending hours writing individual emails for every single […]

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Email marketing has been around since 1978. Even with social media, instant messaging, and text marketing, email marketing still holds its place, and most companies use email communication to connect with their audience.

However, with the digital technology we have at our disposal, it wouldn’t make sense spending hours writing individual emails for every single one of your customers. At the same time, you don’t want to send the same email to everyone. When recipients get irrelevant or generic messages, they’re more unlikely to mark your emails as spam or unsubscribe from your campaign.

Fortunately, you can avoid these problems and improve return on investment (ROI) using automated email marketing.

What Is Automated Email Marketing?

Automated email marketing is a digital marketing tactic in which targeted emails are sent to customers at specified times or in response to their actions with the help of software. The idea is to reach customers automatically with the right message at the right time. With email marketing automation, you can create personalized messages for your audience and send them personalized content.

Imagine how much time and resources you’re going to save with this and engage in more demanding activities at the workplace. Automated email marketing tools like MailChimp and Drip also allow you to segment your email list based on preferences, history, gender, age, and other relevant factors.

Uses of Automatic Email Marketing

There are various uses of automated email marketing today. These include:

  1. Sending welcome emails to new customers upon signup. You can inform them regarding instructions on using your service or immediately notify them regarding an active promotion.
  2. Promoting a new blog or page on your website to your subscribers.
  3. Promoting new products, services, or feature upgrades. Most application-based businesses use email marketing to inform customers about new features or changes in the app.
  4. Wishing customers on their birthdays to show them that they are important to your business.
  5. Sending feedback emails or surveys regarding new products or features and after a negative action like app uninstall.
  6. Re-engaging with inactive customers who have not logged in or purchased from your business in a long time.

There are many possible uses of email marketing across different industries. If you’re still not convinced how useful email marketing automation can be, read on to explain how intuitive and automated email marketing can benefit your business:

1.    You Can Improve ROI by Segmenting Your Target Audiences

By dividing your target market into small groups based on demographics, psychographics, and purchase behavior, you can send more personalized and engaging emails. For example, if you’re targeting working professionals, you can create a group based on employment status and send emails during working hours during which employees actively check their emails.

In contrast, most college students are night owls or intermediates, so you can send emails after business hours.

2.    Automated Email Marketing is Cost-Effective

Most people believe that social media is the cheapest digital marketing channel since they’re free to use. Marketing on Facebook, Twitter, or Instagram can cost significantly more than email marketing. All it requires is hiring a resource to create and manage email campaigns and an email marketing automation tool.

3.    Sync Emails with Customer Purchase Cycle

You can send alerts, reminders, and notifications regarding recurring payments, product or service expiry, account access, or usage history. With automated email marketing, you don’t have to manually create and send emails to customers regarding updates.

4.    Engage Mobile Customers

We live in the age of smartphones, and businesses understand the need and urgency for optimizing web content for mobile users to remain competitive in the online market. Over 70% of recipients check their emails using their mobile phones, so email marketing is a smart idea to engage mobile customers in real-time.

5.    Boost Revenue with Transactional Emails

Apart from marketing emails, businesses send out transactional emails to customers with a specific call to action such as subscribing to a newsletter, making a purchase, or downloading software or document. These emails usually respond to customers’ actions and are useful in encouraging users to take an additional step before getting what they want.

For example, a payment confirmation email could include a “More products” section at the bottom or a coupon for the shopper to use in their next purchase. This strategy has helped some businesses generate up to six times more revenue from transactional emails than marketing ones.

6.    Save Time

With automated email marketing tools, you don’t have to spend too much time and effort creating or recreating emails for new customers. This is incredibly useful for small businesses who are no stranger to multitasking. By automating email, they get more time to invest in the core of their business, like improving their products or services or improving production efficiency.

7.    Measurable Efforts

Email marketing platforms are easy to use, and you can track, measure, and get insight into your email campaign. You can check how many people have opened your emails, clicked on hyperlinks, or responded to your call to action (CTA). Moreover, you can check and automatically remove a user who unsubscribes to your campaign, depending on the tool you use. 

8.    Keep Leads Engaged Using Drip Campaigns

A drip campaign is a series of automated emails businesses send to leads over a defined period, e.g., a month before Black Friday. Drip campaigns are great to keep people interested in your business, especially prospects that aren’t ready to make a purchase immediately. Amazingly, these campaigns have an 80% higher open rate than single email campaigns.

Considering Automated Email Marketing?

If you know that your business could benefit from automated email marketing but aren’t sure how to get started, we recommend you avail the services of Business Marketing Solutions Group and increase your email conversions.

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7 Misconceptions to Address Regarding Google Ads https://businessmarketingsolutionsgroup.com/blog/7-misconceptions-to-address-regarding-google-ads/ https://businessmarketingsolutionsgroup.com/blog/7-misconceptions-to-address-regarding-google-ads/#respond Mon, 02 Nov 2020 15:18:00 +0000 https://businessmarketingsolutionsgroup.com/?p=3706 Google Ads is the world’s most popular digital marketing platform, and if you’re an online business, you have heard of it. Advertising of Google Ads is a form of Search Engine Marketing (SEM) or Pay-per-click Advertising (PPC) businesses use to bring their website to the top of search results to increase site traffic. If you’re […]

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Google Ads is the world’s most popular digital marketing platform, and if you’re an online business, you have heard of it. Advertising of Google Ads is a form of Search Engine Marketing (SEM) or Pay-per-click Advertising (PPC) businesses use to bring their website to the top of search results to increase site traffic.

If you’re considering investing in  Google Ads, you might have heard about a lot of things about the platform, especially negative ones that may leave you ‘addled.’

With all the myths and urban legends, it’s about time someone addresses them and clear the confusion.

Google Ads for Businesses

Businesses of all sizes use Google Ads to drive more traffic to their websites. Every time a user clicks on the advert, Google will charge your business a fee accordingly. By doing this, businesses save time getting to the top of search results when compared to doing it organically.

If you’ve only heard bad things about the platform, some of the following statistics will surprise you:

  • 79% of marketers say PPC is highly beneficial for their business.
  • Search Engine Marketing on mobile is expected to reach $22.8 billion in 2020.
  • PPC visitors are 50% more likely to purchase from your business compared to organic visitors.
  • In 2019, businesses spent $106 billion on search advertising.
  • For every $1 spent on Google Ads, businesses earn average revenue of $2.
  • Google Ads is the most popular PPC network with digital advertisers.
  • 96% of brands spend money on Google Ads.

There are many more statistics we can show, but we’re sure you get the idea. Even with these stats, you may have heard many myths and opinions about the platform from friends, colleagues, and business.

Let us now look at 7 misconceptions to address regarding Google Ads:

1.    It’s Expensive

The biggest concern of businesses looking to invest in Google Ads is the ‘pay per click’ element. They think it’s a huge investment and will dry up through people clicking on their ads and bouncing off their site. However, this is far from the truth as only you set the PPC budget.

Ultimately, the daily spend is up to you, and you can change daily, especially during high or low seasons. For example, if your business is closed on weekends, you can stop the ads for the weekend as well. Similarly, if your business thrives on the weekends, you can increase your weekend budget at any time.

2.    The Higher You Bid, the Better You Rank

Many people believe that businesses with the deepest pockets will always come out on top. Interestingly, the bidding process doesn’t determine your position alone as your keyword quality is also a contributing factor.

You could bid the highest amount and still not make the top due to your keyword’s low quality score. Even if you increase your bid even higher, you might make it to the top but still won’t get the return on investment you’re looking for. This is why you need to increase your ad’s relevancy by choosing high-quality keywords to match your bid. This way, you’re more likely to obtain your desired results.

3.    First Position is Most Profitable

There is no denying that the first position of search results gives your ad maximum exposure. However, this doesn’t guarantee more profit because conversations vary according to the top as well. For example, ranking first and second got you a hundred sales each, but it cost more to place your ad on top, ranking second more profitable.

Furthermore, many users randomly click on the first thing they see following their search result, without considering if the ad is relevant to them. As a result, businesses have to pay the cost with fewer conversations and higher bounce rates.

4.    No One Clicks on the Ads

If this was true,  Google Ads would have died years ago. Moreover, Google Ads is Google’s key source of revenue, so if you think that no one clicks on the ads, this can’t be further from the truth. Moreover, if no one clicked on the ads, businesses wouldn’t spend billions of dollars each year on it.

5.    You Don’t Have to Tend to It

Google Ads require weekly monitoring and optimization, so you cannot assume that your ads will look after themselves. If you want to see great results, you must keep updating your ads according to the response you get, time of the year, or other relevant factors that affect your business.

6.    No One Browses at Night

Many online businesses choose to turn off their PPC ads at night, thinking that nobody is online. Switching off ads means that you are limiting yourself to a certain audience. There are many night owls making the most of their online purchases from the comfort of their beds, so your businesses need to be available round the clock.

Besides, you’ve set your daily budget, so why spend it all during business hours? What if you have potential customers in other time zones or international?

7.    Google Ads Help Boost Organic Ranking

The organic ranking comes down to your website’s performance, search engine optimization, and content. So, even if you spend thousands of dollars every month on Google Ads, it doesn’t impact your organic ranking. This is why you should invest in paid and organic marketing for optimum performance.

Conclusion

To sum up, Google Ads can be an effective way to lift your brand exposure and increase site traffic. However, there are some things and areas you must take into consideration, such as budget and monitoring.

If you want to take the time and learn more about Google Ads to boost your engagement and generate new business, we recommend that you try the services of Business Marketing Solutions Group.

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A Beginner’s Guide to Instagram Hashtags https://businessmarketingsolutionsgroup.com/blog/a-beginners-guide-to-instagram-hashtags/ https://businessmarketingsolutionsgroup.com/blog/a-beginners-guide-to-instagram-hashtags/#comments Tue, 27 Oct 2020 14:14:00 +0000 https://businessmarketingsolutionsgroup.com/?p=3703 The aim of creating videos on Instagram is to make people see them. And one of the easiest ways to promote your content on this platform is by using Instagram Hashtags. However, most people on Instagram don’t have a clue regarding how Hashtags work. This is why we’ve created this beginner’s guide to Instagram Hashtags […]

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The aim of creating videos on Instagram is to make people see them. And one of the easiest ways to promote your content on this platform is by using Instagram Hashtags.

However, most people on Instagram don’t have a clue regarding how Hashtags work. This is why we’ve created this beginner’s guide to Instagram Hashtags in which we’ll cover:

  • Introduction to Instagram Hashtags
  • Frequently Asked Questions (FAQs) About Hashtags
  • Tips toImproveHashtag Performance
  • InstagramHashtag Tools

Read on to learn more!

Introduction to Instagram Hashtags

An Instagram hashtag is a keyword or keyphrase which turns into a link that features all content tagged with the same hashtag. It has a pound sign in front of its, so it will look something like this: #hashtag. On Instagram, you can add hashtags to your posts as well as follow them to discover content that relates to your interests.

The main goal of hashtags is to get your content to interested people. To add a hashtag to your post, please log in to the platform, and while creating a new post, simply type a pound (#) sign in front of your keyword or phrase with no spaces.

When doing this, you’ll also notice different hashtags pop-ups as you type, and you can tap to choose anyone you like or go with your custom hashtag.

Frequently Asked Questions About Instagram Hashtags

The following are some frequently asked questions regarding  Instagram hashtags:

1.    Where Should You Put Hashtags?

You can use hashtags in your profile bio, collection of posts. You can also use them in feed posts or stories to reach a wider audience. When posting, you can include the hashtag in the description or the comments.

2.    Are Hashtags in Comments Effective?

Whether you put hashtags in descriptions or comments,  they are both effective, but this doesn’t mean one method is better than the other. It’s what works best for you. For example, some users find that viewers are interactive in comments, so putting hashtags in comments might be effective.

Others see more reactions on their posts than comments, so they could choose to place hashtags in the description. The only advantage of putting hashtags in descriptions is that you can edit them later on.

3.    How Many Hashtags Can You Use?

In every single post, you can include up to 30 hashtags. However, this doesn’t mean that you should. Like unsolicited texting, ads, and emails, people consider this spamming, so you should only use hashtags according to your requirement or what works best for you.

4.    What Are Banned Hashtags?

These are simply hashtags that Instagram has banned due to spamming reports or violations of policy. Posts that have been tagged with banned hashtags will be hidden from viewers. This could also lead to your account being ‘shadowbanned,’ meaning that only your followers will be able to see new posts.

Tips to Improve Hashtag Performance

To help our Instagram enthusiasts improve their hashtag performance, we’ve put together some valuable tips:

1.    Know Your Target Audience

Using hashtags is like segmenting your target market. While reaching out to a lot of people using hashtags is perfectly fine, it doesn’t guarantee that you’ll build a consistent or dedicated audience. For example, if you share content with hashtag #burger one day and #football the next, followed by #engineering, you’re not going to attract a loyal following.

People will follow you consistently if the majority of your hashtags are related to a single domain or topic, so try to focus on what your target audience is in to.

2.    Hashtag Research

Apart from researching banned hashtags, spend some time learning about new hashtags that could serve your purpose. You could try:

  • Seeking out other Instagramers or competitors in your industry, and see what hashtags they’re using.
  • Following hashtags related to your industry, and start interacting with people posting on them.
  • Exploring different posts with your hashtags to see how they’re performing.
  • Using Instagram hashtag tools to find new ones to try.

3.    Use Shorttail and LongtailHashtags

Using hashtags is no different from using keywords or keyphrases in content marketing and Search Engine Optimization (SEO). It is a good idea to mix popular hashtags and longtail hashtags. Popular hashtags allow you to swim among bigger fishes, while longtail hashtags allow you to reach more dedicated audiences and keep your content visible longer.

4.    Keep an Eye Out for Trending Hashtags

Trending or seasonal hashtags are great for reaching more people. For instance, adding the 4th of July, Christmas, Halloween, or Back Friday to your industry hashtags can provide new opportunities for reaching new people.

For example, a lot of businesses noticed an inflow of new customers following COVID-19. This wasn’t only due to shifts in consumer trends but also an adaptation in digital marketing strategies. Many restaurants adapted to a takeaway or delivery model, so instead of using hashtags like #BestPizzaNY, they used #BestPizzaNYDelivery.

Instagram Hashtag Tools

Instagram Hashtag tools help users find relevant hashtags to use in comments, posts, or stories. Here’s a lift of different hashtag tools you can use:

1.    Instagram Tags

With Instagram Tags, you can generate hashtags based on different categories.

2.    Seekometrix

With Seekometrix, you can generate hashtags based on different keywords. The tool will also provide the usage volume of the hashtag.

3.    All Hashtag

All Hashtag allows you to generate hashtags for Instagram, as well as Facebook and Twitter. It can generate up to 30 hashtags in a single search.

4.    Sistrix

With Sistrix, you can perform up to 25 free searches daily. Each Search will give you up to 30 trending hashtags to choose from.

Want to Learn More About Instagram Hashtags?

The world of digital marketing is vast and complex, and there are thousands of digital marketing agencies that are well-versed in the latest industry practices to help you. If you’re looking to boost your social media presence, we recommend that you try the services of Business Marketing Solutions Group.

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How to Set Up an E-Commerce Store from Scratch https://businessmarketingsolutionsgroup.com/blog/how-to-set-up-an-e-commerce-store-from-scratch/ https://businessmarketingsolutionsgroup.com/blog/how-to-set-up-an-e-commerce-store-from-scratch/#comments Tue, 20 Oct 2020 14:12:28 +0000 https://businessmarketingsolutionsgroup.com/?p=3697 The E-Commerce industry was exploding even before the COVID-19 pandemic raised global havoc. Brick-and-mortar stores that closed during the lockdown may never open again. E-Commerce stores offered online shoppers convenience, and they considered them a luxury. However, they are becoming a necessity in 2020 and beyond. Are you ready to learn how to successfully set […]

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The E-Commerce industry was exploding even before the COVID-19 pandemic raised global havoc. Brick-and-mortar stores that closed during the lockdown may never open again. E-Commerce stores offered online shoppers convenience, and they considered them a luxury. However, they are becoming a necessity in 2020 and beyond.

Are you ready to learn how to successfully set up an E-Commerce store from scratch? Congratulations, because you’re in the right place.

Here are 8 things you should know before you set up an E-Commerce store from scratch:

1.    Decide What Type of Business You Want to Launch

When setting up an E-Commerce store from scratch, the possibilities are unlimited. You can find all sorts of things online in different markets under general and niche categories. Depending on your business scale and marketing, your E-Commerce store has a potential audience of 2.05 billion shopping online. To boost your online business, you must set it up and decide from the get-go what you want to sell.

There are four main categories of things E-Commerce businesses sell:

  • Physical goods via shipping/delivery
  • Digital goods, such as software, ebooks, apps, multimedia, etc.
  • Services
  • Subscriptions and memberships

One of the benefits of setting up an E-Commerce store is selling any of these simultaneously. However, after deciding what you want to sell, you must decide whether you want to become a retailer or wholesaler and whether you want to offer your products locally, nationwide, or even internationally.

2.    Niche Research

You may have come across tons of E-Commerce sites with hundreds of products with many categories by no real focus. Not everyone can be the next Best Buy or Amazon, so you have to niche down to run a successful E-Commerce store. Choosing your niche is one of the most important steps you need to take before starting your online business.

There are two ways you can go about this. You could choose a blue ocean business where there’s no competition. However, you need to be careful because an absence of competition often indicates that there’s no market either.  For example, Mississippi is one of the least vegan-friendly states in the US. So, opening an E-Commerce store for vegan products might not be a good idea.

Secondly, don’t choose an overly crowded niche (red ocean business), especially the ones that major brands are dominating. If you choose to go down this lane, try to be more specific in what you sell and how you sell it. By doing your own thing, you can also nab a few affiliate marketing opportunities, where you won’t have to worry about shipping, and you’ll still be making a profit.

3.    Define a Target Market to Sell a Specific Product

Once you’ve identified your niche, you may think it’s time to look for products to sell but before you do that, think about branding and marketing. You could have a great product or service, but you can’t expect to make any sales if you don’t know who you’re selling to.

People should know who you are and what your E-Commerce store represents. More importantly, you should know your ideal customers, and the only way you will know this by consistently projecting a brand image and defining a target market.

You can define a target market with market segmentation. This involves dividing your audience into various groups based on characteristics such as age, gender, income, religion, geographic location, and education, etc. Once you’ve done this, it’s time to come up with product ideas. We suggest you start with one and build from there.   

4.    Incorporate Your Business

Incorporating your E-Commerce store depends on local rules and regulations. Whether you opt for a form of a sole proprietorship or a limited liability company, having an incorporated business will authenticate your E-Commerce store and allow dealing with other companies and third-parties easier.

More importantly, it will build trust in your customers, especially new ones, when checking if your business is legit or not.

5.    Name Your E-Commerce Store

Naming a business is a fun, creative process but requires your utmost attention. Picking the right name can have a tremendous impact on your brand positioning in the market and your audience’s perception of it. This also involves market and keyword research with clearly defined goals.

When choosing a name for your E-Commerce store, your first goal should be to give your customers some impression of what you sell or your business domain. Giants like Apple, Google, and Amazon have done well with abstract names, but picking names that are unique but straightforward gives you more chances in the modern business world.

6.    Pick an E-Commerce Platform

An E-Commerce platform is the operating system of your online business. Today, we have thousands of viable E-Commerce platforms out there, but not all of them are optimized for different users. However, there are go-to platforms for popular scenarios.

For instance, if you’re looking to choose an E-Commerce platform for general-purpose like selling shippable goods or digital products, Shopify or WooCommerce should serve you well. If you intend to sell digital products only, you can use platforms like Wix, WordPress, or Gumroad.

7.    Choose a Store Design and Showcase Your Products

Picking a design for your E-Commerce store is vital, but it goes beyond choosing something visually attractive. Your design should reflect your niche and product line. Here’s where paying attention to what your competitors are doing can come in handy.

When showcasing your products, you need to ensure you have their descriptions and key features listed. Secondly, ask manufacturers to provide photos and videos that help customers make purchase decisions faster.

8.    Learning Different Digital Marketing Practices

Once you’ve set up your E-Commerce store, it’s now time to promote your goods and services. This can be intimidating for new entrepreneurs, but over time, they get used to it. There are hundreds of digital marketing strategies, but they all fall under two categories, paid and unpaid.

Paid strategies include Search Engine Marketing in which you run keyword-based ads on Google and social media. You can also run promotional campaigns on podcasts, emails, and text marketing. Unpaid online marketing strategies include Search Engine Optimization (SEO), blogging, Social Media Posting, or starting a YouTube channel.

Need Help Setting Up Your E-Commerce Store?

We understand that starting an online business in 2020 and beyond can be difficult. If you need help setting up your E-Commerce store to boost your sales or online presence, we recommend that you try the services of Business Marketing Solutions Group.

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YouTube Business Promotion: 11 Tips to Turn Your YouTube Channel into a Promotion Hub for Business https://businessmarketingsolutionsgroup.com/blog/youtube-business-promotion-11-tips-to-turn-your-youtube-channel-into-a-promotion-hub-for-business/ https://businessmarketingsolutionsgroup.com/blog/youtube-business-promotion-11-tips-to-turn-your-youtube-channel-into-a-promotion-hub-for-business/#respond Mon, 19 Oct 2020 13:07:09 +0000 https://businessmarketingsolutionsgroup.com/?p=3680 Marketing is moving toward video over static content, and YouTube is where your business needs to be. Are you using YouTube for Business? If not, then you’re missing out. YouTube is the world’s second-largest search engine after Google. Since the video streaming platforms launch in 2005, it has become a modern media powerhouse with 30 […]

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Marketing is moving toward video over static content, and YouTube is where your business needs to be. Are you using YouTube for Business? If not, then you’re missing out.

YouTube is the world’s second-largest search engine after Google. Since the video streaming platforms launch in 2005, it has become a modern media powerhouse with 30 million daily visitors, 500 hours of video uploads every minute, and over 6 billion hours. But have you ever considered YouTube Business Promotion?

YouTube Business Promotion

From a business perspective, you cannot deny video marketing’s effectiveness with consumers actively looking for more information on products, services, and events. Creating and posting business content on your YouTube channel is a great way to boost your visibility and credibility with a potential monthly audience of close to two billion.

Like Facebook and Twitter, the platform is now more social and influential than ever, which is why organizations are actively pursuing YouTube Business Promotion to add to their marketing strategy. For individual users, the platform is pretty straight forward, but running a business YouTube channel is much more complicated.

Here are 11tips to turn your youtube channel into a promotion hub for business:

1.     Regular Content Upload

If you research the most popular YouTube channels, you’ll see that they consistently upload content. This should be your aim if you want to use YouTube for Business Promotion. If you manage to grab attention, you need to keep it by keeping the content coming regularly.

New content producers usually don’t know how to produce different content regularly, but there are plenty of ways to create a series of videos. You can create short tutorials, unboxings, demonstrations, interviews with owners, staff, and customers as well. The creative possibilities are endless.

2.     Call to Action

You don’t upload a video so viewers can watch and leave without reacting. Think about how you want viewers to respond to your videos. Obviously, you’d like them to subscribe, like, or leave a comment, but there’s so much more, especially if you’re promoting goods and services. Possible CTAs can include leaving feedback regarding your offerings, links to your business website and social media channels, or directions to your store.

3.     Interact with Your Audience

If people begin to like your videos and leave comments, respond to all feedback as soon as possible irrespective of whether they’re positive or negative. Your aim at this time should be to personally build interaction with your audience and hunt for possible leads. For example, if someone asks in the comment section, ”how can I buy this product,” you should pounce on this potential customer before they lose interest. 

4.     Customize Your Channel

You can customize your business YouTube channel with different colors, images, links, and information. Remember, you’re not just selling your products or services but also building your brand identity. Your channel should include your logo, business color palette, slogans, and relevant information, so viewers know that they’re dealing with an authentic business.

5.     Work on Your Titles

YouTube’s search engine works the same way as Google. So, you can apply the same search engine optimization (SEO) strategies in your YouTube Business Promotion, such as keywords, phrases, and titles. This way, viewers can find you in their search results. You would get more clicks if your video was titled “5 features to look forward to on [Your Company’s] app, as compared to “App Demo.”

6.     Choose the Right Category and Tags

When uploading your business promotion videos on YouTube, you have to choose a category for it and enter relevant tags or keywords. You can choose from 15 different categories and add dozens of tags. In this time, YouTube also makes tag suggestions, which we recommend you use since they’re based on what people search regularly.  For example, if you sell phones, you can also use tags like ‘cellphones,’ ‘smartphones,’ or ‘latest phones.’

7.     Write a Proper Description

Keep your video descriptions short, concise, and informative. Try to avoid difficult words and keep a simple vocabulary since you’re likely to land visitors from different parts of the world. Your video description should include your main keywords and link to your business website, blog, or social media page.

8.     Think About Collaborations

YouTube collaborations are popular, and they allow you to expand your reach. You can collaborate with local celebrities, if possible, other businesses like yourself or other YouTubers as well. Many YouTube channels are actively on the hunt for collaborations so they can take advantage of this win-win scenario.

9.     Post Customer Testimonials

Customer testimonials are great for building trust and confidence in visitors or potential customers. Many businesses have also posted video interviews of customers using their products or services to give others the extra pish to try it out for themselves.

10.   Use Subtitles

Turning on subtitles on YouTube allows you to target impaired users, as well as those who cannot understand your language well. Reading what you have to say might answer their questions better as compared to hearing. Besides, most streaming services, movies, and shows come with subtitles. So, why should video content on YouTube be any different?

11.   Multi-Channel Upload

Don’t just stick with YouTube. Share your video content on different channels like Facebook, Twitter, and Instagram. If you post a new video cutting through the online noise, write a blog post about it, and embed the video on your website.

The Takeaway

YouTube is now the place where billions of consumers go to discover businesses just like yours. It’s time to start using all the online resources at your disposal so you can turn your branding ambitions into reality.

And if you require more information on getting started with YouTube Business Promotion, we recommend you try the services of Business Marketing Solutions Group.

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10 Reasons to Outsource Your Digital Marketing Work https://businessmarketingsolutionsgroup.com/blog/10-reasons-to-outsource-your-digital-marketing-work/ https://businessmarketingsolutionsgroup.com/blog/10-reasons-to-outsource-your-digital-marketing-work/#respond Fri, 16 Oct 2020 13:44:10 +0000 https://businessmarketingsolutionsgroup.com/?p=3677 Your competitors are doing everything to drive sales and increase revenue with digital marketing, and most of them probably have a digital agency on board. So, when do you plan to outsource your digital marketing work? Every company aims to grow and prosper. But when you’re running a business, time is a priceless commodity, and […]

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Your competitors are doing everything to drive sales and increase revenue with digital marketing, and most of them probably have a digital agency on board. So, when do you plan to outsource your digital marketing work?

Every company aims to grow and prosper. But when you’re running a business, time is a priceless commodity, and brand marketing can take up a big chunk of it. Brand strategists usually rely on their market research to improve and maintain their online and offline reputation. However, this process is time-consuming, and there isn’t any guarantee of success.

Outsourcing has become one of the most popular modern business practices, especially during COVID-19. It has helped businesses concentrate more on their core businesses and control their expenses, which leads to the question.

Have your thought about outsourcing yet? If not, then you need to start now!

Outsource Your Digital Marketing Work

There is a reason why digital marketing agencies are thriving worldwide. It’s because modern businesses have realized these agencies have the expertise to identify and develop an online presence. By outsourcing your digital marketing work, you allow yourself to get on with your business while the agency provides all in terms of consultation, strategy planning, development, and execution.

Undoubtedly, outsourcing requires an investment according to your desired goals, but the long-benefits always outweigh the costs.

Here are 10 reasons to outsource your digital marketing work:

1.        Resource Management

Successful marketing demands consistency. With outsourcing,  you don’t have to worry about staff problems such as leaves, sickness, or social events that call for change. For example, Google will notice if you stop search engine optimization over the holidays. This means your organic ranking will take a hit while your in-house team enjoys the festive season. Outsourcing digital marketing work to an agency makes them accountable for any shortcomings or inconsistencies. In other words, it’s their problem.

2.        Cost Control and Safety

There is no comparison between outsourcing digital marketing and employing an in-house marketing team. Most companies realized that by outsourcing, they require less office space, IT systems, employee benefit expenses, and hiring costs. With uncertainty peeking and social distancing protocols in place due to COVID-19, outsourcing makes more sense for businesses in their aim to lower expenditure and mitigate the health risk.

3.        Service From a Team of Experts

When you hire a digital agency, you are not hiring an employee but a team of experts in digital marketing. As a result, you’re paying considerably less for results as compared to paying employees. This is because the team will research, create, and implement different strategies as a whole instead of individuals working on them.

4.        Latest Industry Updates and Practices

To keep up with the competition, digital marketing experts spend extra time learning new skills and practices to improve existing strategies. By doing this, they’re helping your business grow by following the important changes in digital marketing and your industry as well.

5.        Additional Business Insight

As businesses, we all claim to be experts in our domain, but you have to understand that there is always room for improvement. For instance, you can figure out your target audience and market segments to optimize lead conversion. By outsourcing your digital marketing, you’re hiring experts who can give you a new perspective to devise a new approach to your online marketing.

6.        Return on Investment Assurance

When you outsource your digital marketing work, you are hiring marketing specialists whose bread and butter depends on bringing the results you paid for. Besides, you’ll save a lot of time and money by hiring a team of experts compared to a few digital marketing professionals.  Since you’ll be paying for results, failure isn’t an option for agencies, so rest assured, they are committed to your task.

7.        More Time to Spend on Other Business Activities

With a digital agency taking care of your online presence, you have more time on your hands to develop better strategies and ideas for your products and services. Many organizations outsource their digital marketing to keep the process independent from their core processes. If you plan on doing this, trust and regular reporting are key.

8.        Reduced Risk of Stagnation or Neglect

The digital marketing agency you hire needs to deliver by constantly delivering on the proposed ROI and goals. As a client, you cannot afford to stagnate or neglect; otherwise, you can cancel their services anytime.

9.        Vast Experience

Digital marketing professionals are experts in their field, and most agencies have experience working in different business industries such as manufacturing, retail, food, travel, fashion, etc. They might even have cases similar to yours, so they can bring in quicker results using tested strategies.

10.   Access to Latest Technology

In-house marketing departments don’t often have access to the latest technology or the budget to purchase the latest analytical tools in the market. Over 4000 marketing technologies are available today to choose from, and usually, IT departments prioritize inexpensive ones that lack support, compatibility, and guidance. By outsourcing your digital marketing work, you can rest assured that these agencies are using the best tools and software out there to drive results.

Time to Evolve

Digital marketing is dynamic, and marketers need to stay on top of the emerging trends, technologies, and business practices to be successful. Cost-cutting and downsizing are becoming common practice around the world for continuity. If you have an in-house marketing team, training, development, leaves, and payroll will consume resources,

When you outsource your digital marketing work, you save on all these costs, which you can easily add to your core business to boost productivity. It’s time to play it smart; outsourcing is a smart idea.

If you’re looking to outsource your digital marketing work, we recommend you try the services of the Business Marketing Solutions Group.

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Digital Marketing in the Time of COVID-19 – 8 Valuable Tips https://businessmarketingsolutionsgroup.com/blog/digital-marketing-in-the-time-of-covid-19-8-valuable-tips/ https://businessmarketingsolutionsgroup.com/blog/digital-marketing-in-the-time-of-covid-19-8-valuable-tips/#respond Mon, 12 Oct 2020 18:59:27 +0000 https://businessmarketingsolutionsgroup.com/?p=3658 The COVID-19 pandemic has pushed businesses to reconsider their digital marketing strategies. Now that the world is adapting to quarantine, work-at-home, and social distancing norms, the changes in the digital sphere are unprecedented. Digital Marketing in the time of COVID-19 is evolving owing to the rapid changes in media consumption. Data shows that nearly 50% of consumers are using […]

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The COVID-19 pandemic has pushed businesses to reconsider their digital marketing strategies. Now that the world is adapting to quarantine, work-at-home, and social distancing norms, the changes in the digital sphere are unprecedented. Digital Marketing in the time of COVID-19 is evolving owing to the rapid changes in media consumption. Data shows that nearly 50% of consumers are using social media more as compared to March. 

So, as behavior shifts, how can businesses adapt to this change? Is a COVID-19 digital marketing strategy necessary?

Let’s find out!

Digital Marketing in COVID-19

Brands around the world have realized that they must be agile enough to respond instantly to new channels for continuity. More importantly, with online traffic increasing, they need to recognize that there’s an opportunity to grow at every hurdle. eCommerce was already thriving before the pandemic, so many businesses already had a great online presence.

How you respond in these desperate times will determine whether your business will survive the pandemic of not. This challenge calls out all the leaders, innovators, out-of-the-box thinkers, and trendsetters to realign their digital marketing strategy with consumer demands during COVID-19.

Here are 8valuabledigital marketing tips to help you survive the pandemic:

1.     Adjust Your Digital Marketing Strategy

As a business, you need to identify ways to connect with a new target market. This time you’re interacting with people who are worried, bored, and facing many uncertainties. So, focus your efforts on those people who are stuck at home and unable to physically shop. Empathy is key to ensure that your marketing campaigns are appropriate, so you can attract these consumers. Adjustments in your digital marketing strategy can include;

  • Changes in operating hours or timings.
  • FAQs regarding COVID-19 preventive measures with your branding
  • Business number updates in case you’re working from home
  • Modifications in products or services to meet current consumer demand. For example, restaurants can shift to a takeaway and delivery-only model.
  • Live chat integration in your website for real-time communication

2.     Review of Keywords

Search terms have changed due to the influence of changing market trends and economic conditions. According to Google and Alexa, search interest for the word ‘coronavirus’ rose by 260%. Apart from spikes, there have also been drops in many search items, including ‘near me’, while anything with ‘delivery’ is constantly rising.

You need to do your keyword research and ROI from specific search words to learn what your customers need from you in COVID-19 times.

3.     Improve Your Website

Every problem presents an opportunity if you look for it. With business down, you have more time to review your website, your audience, and market segments. In this time, you can give your website a fresh look, optimize its performance and navigation, and add new content as well. You can forecast which market segments will come back first and which segments you want to target the most.

4.     Revise Your PPC Strategy

You are also likely to update your PPC campaigns with the changes in your keywords. The idea is to provide updated information to let your audience know you have adapted to COVID-19. For example, you can include keywords with modifiers like ‘online,’ ‘special promotion’, and ‘delivery services’.

5.     Update Your Business Communication Channels

In COVID-19 times, more people are online than ever before. They are looking for information and new sources of entertainment. They will have questions about different brands, products, timings, orders, technical issues, refunds, and many others. This means that you need to up your communication game in these times if you do not want to lose customers.

Consumers are more impatient now, so social media messaging won’t cut it. You need to add more communication channels like text and email marketing, live chat support, and instant messaging. Different channels should complement each other according to the urgency of the query.

For example, if a customer has a query regarding your limited-time promotion, you need to respond instantly using a direct channel, so the customer doesn’t miss out on the information.

6.     Don’t Stop Social Media Posting

Social media posting should be the go-to strategy in reviving your business communication. Since many people are stuck indoors, you have the opportunity to engage them with a regular online presence. Your customers need to know that your brand is alive, and simple posts like opening hours and delivery options help customers find information and make decisions.

However, ensure that your posts are considerate and should depict that you are aware of COVID-19. For example, you can express concern and solidarity with the front line workers. You can also target them in your digital marketing campaign to boost exclusivity.

7.     Revamp Your Marketing Approach

Before the pandemic, most businesses had their go-to digital marketing strategies. Some worked on SEO and email marketing to bring results. Now, it may be time to add something new to your digital marketing campaign because now, you’re not only targeting your target audiences, but also those who never considered buying from your brand before.

So, think about posting new content to boost your brand awareness. You need to give new leads a reason to connect with your brand at a deeper level.

8.     Engage With Your Loyal Customers

The pandemic has shown businesses that it’s not always a great time to sell. Sometimes, engaging with your loyal customers is good enough to keep them around. Your customers like your products or services for many reasons, so it’s time to show that you care for them as well. Maintaining customer loyalty is key even when you cannot provide them your goods and services. Your relationship should be so strong with them that they are eager for your store to open, or they buy from you regardless of the peak in prices.

Bring More Customers Back

The COVID-19 pandemic has called for a change for all businesses and the economy. There is no running away from it, so you might as well join the fight. No businessese like this situation, but many have taken advantage of the unique opportunity to review their digital marketing strategies. They know their strengths and weaknesses of the past and can use them to forecast the changes in the market to strategize accordingly.

With these tips, you can bring back your old customers and more. And if you need help reviving your business, we recommend that you try the services of a Digital Marketing Agency and boost your online presence.

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A Brief Guide on Content Marketing Strategy for a Construction Business https://businessmarketingsolutionsgroup.com/blog/a-brief-guide-on-content-marketing-strategy-for-a-construction-business/ https://businessmarketingsolutionsgroup.com/blog/a-brief-guide-on-content-marketing-strategy-for-a-construction-business/#respond Wed, 07 Oct 2020 13:59:00 +0000 https://businessmarketingsolutionsgroup.com/?p=3637 Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses from all sectors and niches have made content marketing an integral part of their digital promotions. However, […]

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Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses from all sectors and niches have made content marketing an integral part of their digital promotions.

However, the majority of construction businesses still stick to conventions when it comes to promotion. Even the ones that have forayed into the digital medium avoid experimenting with new things. For instance, very few construction companies have embraced content marketing for all its benefits.

Content marketing can help promote a construction enterprise. If you are new to digital marketing as a construction contractor, continue reading this post. Here, we will discuss how you can make most construction marketing efforts to prop up your construction gig among your target audience.

Benefits of Content Marketing for a Construction Business

Before we discuss how to devise a content strategy for a construction company, it is crucial to quickly glance over all the good it brings to the table.

  • Content marketing can help you establish your brand identity and then project it to customers. For instance, the blog section of a construction website can sketch a brand image for potential clients.
  • Content marketing helps you with SEO. It lets you use a set of targeted keywords in the main body of writing, Meta details, and even at the backend (alt tags, etc.) of pictures and videos. All this well-thought-out keyword incorporation eventually pays off by improving your search engine visibility.
  • Content marketing can also help a construction business establish its authenticity and expertise among target consumers. If you manage to curate informative and helpful content, it will make your construction company stand out as a trustworthy choice among your peers.
  • Content marketing doesn’t put any strain on your promotional budget. If you can write, take pictures and shoot video on your own, you can carry out content marketing without paying anyone a single cent.

Understand Your Target Audiences and Make Content Accordingly

Before you choose the type of content you want to create, identify your target audience. For instance, if you are a construction venture specializing in remodeling and renovation services, you need to focus on visual content. On the other hand, a company that offers full-fledged B2B construction services should furnish detailed power posts and long-form articles for its target audience.

In short, you need to cater to different segments of your audience with different content. Next, we will outline the types of content that a construction company should consider creating and curating.

Blogs

Blogs can prove to be the most effective tool of content marketing for a construction business. They allow you to convey meaningful information to your potential clients, which is not possible with social media posts. If you have good knowledge of all the things related to your construction services and know your target audience, you can create many valuable blog posts.

On the one hand, these blog posts will help you connect to your target audience. You offer the audience free value in the form of useful information. You can also build your entire brand narrative through your blogs. On the other hand, a keyword-savvy and optimized blog post will also do wonder for your on-page SEO. In short, blogs will promote your business on the web by all means.

While writing blogs for your construction business, avoid making these mistakes.

  • Don’t pick a salesy tone. A blog is meant to inform, enlighten, and educate the target audience with subtle promotions and brand plug-ins. If you mention your construction services in every paragraph with superlatives, you will fail to create a recurring audience for your blog.
  • Avoid stuffing your blog content with target keywords. Using too many keywords doesn’t help with search engine ranking anymore. It proves to be counterproductive. When you stuff keywords in content, you struggle to maintain its quality in terms of informational value and readability.
  • You don’t need to write long-form posts all the time to sound legitimate. If a topic demands fewer words, just go with it instead of fluffing it up.

Case Studies

Case studies are another creative way to curate content for your construction website. For a construction business, a case study is a report that walks readers through a specific project while discussing how it started, the challenges it faced, and how the company managed to wrap it up successfully. Timelines, pictures, and videos showing the project’s progress can further spice up a case study and make it more intriguing for readers.

Case studies can also help you with SEO. But more than that, they are great to show your work to the target audience and prove yourself as a serious, seasoned construction contractor.

Ebooks

If you think that a blog topic demands more discussion than a long-form post, convert it into an ebook. Gone are the days when a book had to be 50,000 words. Today, you can have ebooks completed within 5,000 words. An eBook also works on two fronts.  First, it tells the target audience that you have complete command over your craft. Secondly, offering free ebooks helps further establish that you are providing value to your customers unconditionally.

Besides these three main blocks of content, also curate good copies for social media that are engaging and SEO-savvy. Also, try to use as many pictures and videos of your projects in blogs, case studies, and EBooks. The visuals will only reinforce the given piece of content.

If you want expert help in creating, curating, and publishing content for your construction enterprise, get in touch with Business Marketing Solutions Group. Its experts can help you along every step in creating and executing the content marketing strategy based on construction work and services.

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How a Construction Company Can Improve its Online Reputation https://businessmarketingsolutionsgroup.com/blog/how-a-construction-company-can-improve-its-online-reputation/ https://businessmarketingsolutionsgroup.com/blog/how-a-construction-company-can-improve-its-online-reputation/#respond Mon, 05 Oct 2020 13:58:29 +0000 https://businessmarketingsolutionsgroup.com/?p=3634 Every business depends on its reputation, and construction ventures are no different. In the past, a bad word of mouth for a construction contractor would make acquiring new work a tall order. Many times, they would need to offer huge discounts and multiple assurances to win over clients. Reputation remains an important factor for construction […]

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Every business depends on its reputation, and construction ventures are no different. In the past, a bad word of mouth for a construction contractor would make acquiring new work a tall order. Many times, they would need to offer huge discounts and multiple assurances to win over clients.

Reputation remains an important factor for construction businesses in today’s internet-driven world. In fact, today, word of mouth doesn’t remain limited to friends, families, and colleagues. An unknown user leaving a bad review of your company on any online platform can shape people’s opinions about your business anywhere in the world. 

As a construction contractor that offers their services online, you need to be very serious about managing and improving your online reputation. Many construction companies go online to break out of the limited scope of conventional referrals and win new customers over the internet. Your construction business can only experience that client base expansion if it boasts a good online reputation. 

In this post, we will try to cover all those measures you can take to improve the online reputation of your construction company. 

Get More Happy Customers to Review Your Business

We all know that majority of customers like to read reviews instead of writing them. One research suggests that, on average, only 6% online customers write reviews. Among them, the majority of consumers are the ones who are not satisfied with the product or service they have brought from the given business. 

In short, angry customers are more likely to leave a scathing review. Meanwhile, happy customers usually don’t bother writing anything good about the business. How to deal with angry customers and their negative reviews? We will come to that later. First, let’s try to understand why happy customers don’t leave reviews and how you can persuade them to share their experience of working with your construction company with others. 

To begin with, many customers don’t understand the power of review. They believe that their good words don’t mean anything to the business. So, first, try to dispel that notion among customers. You can do that by subtly add a line time and again in your correspondences that their review means the world to your business.

Many happy customers understand the importance of a review. However, they don’t like to get in the hassle of writing a review when it entails a long-drawn-out process. To get all those satisfied customers to write a resounding review of your construction business, you need to make the process as easy as possible. Reputation management software and applications can come in handy in this regard. They let you offer the easiest path to customers for leaving a review.

If you think using a reputation management tool is an overspend for your construction business, you can still facilitate reviewing through your Google My Business (GMB) profile page. You can add your google review link in messages to the customer by the end of the project. It has been observed that more people leave a review on the GMB profile of a construction business when they are provided a direct link to it.

Level Up Your Social Media Game

Besides collecting more positive reviews by roping in more happy customers to write about your construction service, you also need to improve your social media performance. By improving your social media performance, we mean you have to get proactive on your Facebook, Instagram, and Twitter profiles. 

These are some measures you can take to ace your construction company’s social media performance for a better online reputation. 

  • Try to answer every query made directly on the timeline, in the comment section, or DMs. Also, make sure the reply to that query answers the customer’s question instead of asking them to take further steps and actions. For instance, if customers ask you about your flooring services and what materials you work with, answer the question rather than giving them a link to your service or blog page.
  • Engage your followers even if they are not your potential client. Post videos and pictures of your construction projects, and ask for users’ feedback. This will generate positive engagement on your social media and contribute to your online reputation in a good way.
  • Run a competition, quiz, or anything along similar lines on your social media pages for prizes and goodie bags. This also helps improve the image of your construction company.
  • If your construction business is involved in any Corporate Social Responsibility (CSR) activity, don’t forget to highlight it on your social media.

Don’t Leave It All to Automation

Automated customer management software comes in handy when you experience many customer queries on your social media profiles and website. A construction company usually serves a limited consumer base and doesn’t have its communication lines blipping all the time with customer calls and queries. Therefore, it is better if you have a real human representative who attends online visitors. When people see that an actual employee is replying to their queries, it just makes them more comfortable and increases your construction company’s rank on the trustworthiness index. 

Don’t Evade Negative Reviews

Last but not least, don’t run away from negative reviews. No matter how good your construction company delivers, there will always be some negative reviews. Instead of getting discouraged and frustrated by those negative reviews and trying to get rid of them, take them on. Reach out to that angry customer, apologize to them, offer re-service, or refund (if possible). 

If a customer is satisfied with your answer and the following corrective actions, you can gently ask them to remove that negative review. Even if a customer doesn’t agree to anything, your apologetic and conciliatory approach to those reviews will not go unnoticed by all those customers appraising you in the review/comment section.

If you already have too much on your plate, you can hire the expertise of Business Marketing Solutions Group to take care of your online reputation management. The company can also help you with a range of other digital marketing services.

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