Business Marketing Solutions Group https://businessmarketingsolutionsgroup.com Social Media & Internet Marketing Tue, 20 Oct 2020 14:13:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://businessmarketingsolutionsgroup.com/wp-content/uploads/2019/05/cropped-Logo-01-150x150.png Business Marketing Solutions Group https://businessmarketingsolutionsgroup.com 32 32 How to Set Up an E-Commerce Store from Scratch https://businessmarketingsolutionsgroup.com/blog/how-to-set-up-an-e-commerce-store-from-scratch/ https://businessmarketingsolutionsgroup.com/blog/how-to-set-up-an-e-commerce-store-from-scratch/#respond Tue, 20 Oct 2020 14:12:28 +0000 https://businessmarketingsolutionsgroup.com/?p=3697 The E-Commerce industry was exploding even before the COVID-19 pandemic raised global havoc. Brick-and-mortar stores that closed during the lockdown may never open again. E-Commerce stores offered online shoppers convenience, and they considered them a luxury. However, they are becoming a necessity in 2020 and beyond. Are you ready to learn how to successfully set […]

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The E-Commerce industry was exploding even before the COVID-19 pandemic raised global havoc. Brick-and-mortar stores that closed during the lockdown may never open again. E-Commerce stores offered online shoppers convenience, and they considered them a luxury. However, they are becoming a necessity in 2020 and beyond.

Are you ready to learn how to successfully set up an E-Commerce store from scratch? Congratulations, because you’re in the right place.

Here are 8 things you should know before you set up an E-Commerce store from scratch:

1.    Decide What Type of Business You Want to Launch

When setting up an E-Commerce store from scratch, the possibilities are unlimited. You can find all sorts of things online in different markets under general and niche categories. Depending on your business scale and marketing, your E-Commerce store has a potential audience of 2.05 billion shopping online. To boost your online business, you must set it up and decide from the get-go what you want to sell.

There are four main categories of things E-Commerce businesses sell:

  • Physical goods via shipping/delivery
  • Digital goods, such as software, ebooks, apps, multimedia, etc.
  • Services
  • Subscriptions and memberships

One of the benefits of setting up an E-Commerce store is selling any of these simultaneously. However, after deciding what you want to sell, you must decide whether you want to become a retailer or wholesaler and whether you want to offer your products locally, nationwide, or even internationally.

2.    Niche Research

You may have come across tons of E-Commerce sites with hundreds of products with many categories by no real focus. Not everyone can be the next Best Buy or Amazon, so you have to niche down to run a successful E-Commerce store. Choosing your niche is one of the most important steps you need to take before starting your online business.

There are two ways you can go about this. You could choose a blue ocean business where there’s no competition. However, you need to be careful because an absence of competition often indicates that there’s no market either.  For example, Mississippi is one of the least vegan-friendly states in the US. So, opening an E-Commerce store for vegan products might not be a good idea.

Secondly, don’t choose an overly crowded niche (red ocean business), especially the ones that major brands are dominating. If you choose to go down this lane, try to be more specific in what you sell and how you sell it. By doing your own thing, you can also nab a few affiliate marketing opportunities, where you won’t have to worry about shipping, and you’ll still be making a profit.

3.    Define a Target Market to Sell a Specific Product

Once you’ve identified your niche, you may think it’s time to look for products to sell but before you do that, think about branding and marketing. You could have a great product or service, but you can’t expect to make any sales if you don’t know who you’re selling to.

People should know who you are and what your E-Commerce store represents. More importantly, you should know your ideal customers, and the only way you will know this by consistently projecting a brand image and defining a target market.

You can define a target market with market segmentation. This involves dividing your audience into various groups based on characteristics such as age, gender, income, religion, geographic location, and education, etc. Once you’ve done this, it’s time to come up with product ideas. We suggest you start with one and build from there.   

4.    Incorporate Your Business

Incorporating your E-Commerce store depends on local rules and regulations. Whether you opt for a form of a sole proprietorship or a limited liability company, having an incorporated business will authenticate your E-Commerce store and allow dealing with other companies and third-parties easier.

More importantly, it will build trust in your customers, especially new ones, when checking if your business is legit or not.

5.    Name Your E-Commerce Store

Naming a business is a fun, creative process but requires your utmost attention. Picking the right name can have a tremendous impact on your brand positioning in the market and your audience’s perception of it. This also involves market and keyword research with clearly defined goals.

When choosing a name for your E-Commerce store, your first goal should be to give your customers some impression of what you sell or your business domain. Giants like Apple, Google, and Amazon have done well with abstract names, but picking names that are unique but straightforward gives you more chances in the modern business world.

6.    Pick an E-Commerce Platform

An E-Commerce platform is the operating system of your online business. Today, we have thousands of viable E-Commerce platforms out there, but not all of them are optimized for different users. However, there are go-to platforms for popular scenarios.

For instance, if you’re looking to choose an E-Commerce platform for general-purpose like selling shippable goods or digital products, Shopify or WooCommerce should serve you well. If you intend to sell digital products only, you can use platforms like Wix, WordPress, or Gumroad.

7.    Choose a Store Design and Showcase Your Products

Picking a design for your E-Commerce store is vital, but it goes beyond choosing something visually attractive. Your design should reflect your niche and product line. Here’s where paying attention to what your competitors are doing can come in handy.

When showcasing your products, you need to ensure you have their descriptions and key features listed. Secondly, ask manufacturers to provide photos and videos that help customers make purchase decisions faster.

8.    Learning Different Digital Marketing Practices

Once you’ve set up your E-Commerce store, it’s now time to promote your goods and services. This can be intimidating for new entrepreneurs, but over time, they get used to it. There are hundreds of digital marketing strategies, but they all fall under two categories, paid and unpaid.

Paid strategies include Search Engine Marketing in which you run keyword-based ads on Google and social media. You can also run promotional campaigns on podcasts, emails, and text marketing. Unpaid online marketing strategies include Search Engine Optimization (SEO), blogging, Social Media Posting, or starting a YouTube channel.

Need Help Setting Up Your E-Commerce Store?

We understand that starting an online business in 2020 and beyond can be difficult. If you need help setting up your E-Commerce store to boost your sales or online presence, we recommend that you try the services of Business Marketing Solutions Group.

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YouTube Business Promotion: 11 Tips to Turn Your YouTube Channel into a Promotion Hub for Business https://businessmarketingsolutionsgroup.com/blog/youtube-business-promotion-11-tips-to-turn-your-youtube-channel-into-a-promotion-hub-for-business/ https://businessmarketingsolutionsgroup.com/blog/youtube-business-promotion-11-tips-to-turn-your-youtube-channel-into-a-promotion-hub-for-business/#respond Mon, 19 Oct 2020 13:07:09 +0000 https://businessmarketingsolutionsgroup.com/?p=3680 Marketing is moving toward video over static content, and YouTube is where your business needs to be. Are you using YouTube for Business? If not, then you’re missing out. YouTube is the world’s second-largest search engine after Google. Since the video streaming platforms launch in 2005, it has become a modern media powerhouse with 30 […]

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Marketing is moving toward video over static content, and YouTube is where your business needs to be. Are you using YouTube for Business? If not, then you’re missing out.

YouTube is the world’s second-largest search engine after Google. Since the video streaming platforms launch in 2005, it has become a modern media powerhouse with 30 million daily visitors, 500 hours of video uploads every minute, and over 6 billion hours. But have you ever considered YouTube Business Promotion?

YouTube Business Promotion

From a business perspective, you cannot deny video marketing’s effectiveness with consumers actively looking for more information on products, services, and events. Creating and posting business content on your YouTube channel is a great way to boost your visibility and credibility with a potential monthly audience of close to two billion.

Like Facebook and Twitter, the platform is now more social and influential than ever, which is why organizations are actively pursuing YouTube Business Promotion to add to their marketing strategy. For individual users, the platform is pretty straight forward, but running a business YouTube channel is much more complicated.

Here are 11tips to turn your youtube channel into a promotion hub for business:

1.     Regular Content Upload

If you research the most popular YouTube channels, you’ll see that they consistently upload content. This should be your aim if you want to use YouTube for Business Promotion. If you manage to grab attention, you need to keep it by keeping the content coming regularly.

New content producers usually don’t know how to produce different content regularly, but there are plenty of ways to create a series of videos. You can create short tutorials, unboxings, demonstrations, interviews with owners, staff, and customers as well. The creative possibilities are endless.

2.     Call to Action

You don’t upload a video so viewers can watch and leave without reacting. Think about how you want viewers to respond to your videos. Obviously, you’d like them to subscribe, like, or leave a comment, but there’s so much more, especially if you’re promoting goods and services. Possible CTAs can include leaving feedback regarding your offerings, links to your business website and social media channels, or directions to your store.

3.     Interact with Your Audience

If people begin to like your videos and leave comments, respond to all feedback as soon as possible irrespective of whether they’re positive or negative. Your aim at this time should be to personally build interaction with your audience and hunt for possible leads. For example, if someone asks in the comment section, ”how can I buy this product,” you should pounce on this potential customer before they lose interest. 

4.     Customize Your Channel

You can customize your business YouTube channel with different colors, images, links, and information. Remember, you’re not just selling your products or services but also building your brand identity. Your channel should include your logo, business color palette, slogans, and relevant information, so viewers know that they’re dealing with an authentic business.

5.     Work on Your Titles

YouTube’s search engine works the same way as Google. So, you can apply the same search engine optimization (SEO) strategies in your YouTube Business Promotion, such as keywords, phrases, and titles. This way, viewers can find you in their search results. You would get more clicks if your video was titled “5 features to look forward to on [Your Company’s] app, as compared to “App Demo.”

6.     Choose the Right Category and Tags

When uploading your business promotion videos on YouTube, you have to choose a category for it and enter relevant tags or keywords. You can choose from 15 different categories and add dozens of tags. In this time, YouTube also makes tag suggestions, which we recommend you use since they’re based on what people search regularly.  For example, if you sell phones, you can also use tags like ‘cellphones,’ ‘smartphones,’ or ‘latest phones.’

7.     Write a Proper Description

Keep your video descriptions short, concise, and informative. Try to avoid difficult words and keep a simple vocabulary since you’re likely to land visitors from different parts of the world. Your video description should include your main keywords and link to your business website, blog, or social media page.

8.     Think About Collaborations

YouTube collaborations are popular, and they allow you to expand your reach. You can collaborate with local celebrities, if possible, other businesses like yourself or other YouTubers as well. Many YouTube channels are actively on the hunt for collaborations so they can take advantage of this win-win scenario.

9.     Post Customer Testimonials

Customer testimonials are great for building trust and confidence in visitors or potential customers. Many businesses have also posted video interviews of customers using their products or services to give others the extra pish to try it out for themselves.

10.   Use Subtitles

Turning on subtitles on YouTube allows you to target impaired users, as well as those who cannot understand your language well. Reading what you have to say might answer their questions better as compared to hearing. Besides, most streaming services, movies, and shows come with subtitles. So, why should video content on YouTube be any different?

11.   Multi-Channel Upload

Don’t just stick with YouTube. Share your video content on different channels like Facebook, Twitter, and Instagram. If you post a new video cutting through the online noise, write a blog post about it, and embed the video on your website.

The Takeaway

YouTube is now the place where billions of consumers go to discover businesses just like yours. It’s time to start using all the online resources at your disposal so you can turn your branding ambitions into reality.

And if you require more information on getting started with YouTube Business Promotion, we recommend you try the services of Business Marketing Solutions Group.

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10 Reasons to Outsource Your Digital Marketing Work https://businessmarketingsolutionsgroup.com/blog/10-reasons-to-outsource-your-digital-marketing-work/ https://businessmarketingsolutionsgroup.com/blog/10-reasons-to-outsource-your-digital-marketing-work/#respond Fri, 16 Oct 2020 13:44:10 +0000 https://businessmarketingsolutionsgroup.com/?p=3677 Your competitors are doing everything to drive sales and increase revenue with digital marketing, and most of them probably have a digital agency on board. So, when do you plan to outsource your digital marketing work? Every company aims to grow and prosper. But when you’re running a business, time is a priceless commodity, and […]

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Your competitors are doing everything to drive sales and increase revenue with digital marketing, and most of them probably have a digital agency on board. So, when do you plan to outsource your digital marketing work?

Every company aims to grow and prosper. But when you’re running a business, time is a priceless commodity, and brand marketing can take up a big chunk of it. Brand strategists usually rely on their market research to improve and maintain their online and offline reputation. However, this process is time-consuming, and there isn’t any guarantee of success.

Outsourcing has become one of the most popular modern business practices, especially during COVID-19. It has helped businesses concentrate more on their core businesses and control their expenses, which leads to the question.

Have your thought about outsourcing yet? If not, then you need to start now!

Outsource Your Digital Marketing Work

There is a reason why digital marketing agencies are thriving worldwide. It’s because modern businesses have realized these agencies have the expertise to identify and develop an online presence. By outsourcing your digital marketing work, you allow yourself to get on with your business while the agency provides all in terms of consultation, strategy planning, development, and execution.

Undoubtedly, outsourcing requires an investment according to your desired goals, but the long-benefits always outweigh the costs.

Here are 10 reasons to outsource your digital marketing work:

1.        Resource Management

Successful marketing demands consistency. With outsourcing,  you don’t have to worry about staff problems such as leaves, sickness, or social events that call for change. For example, Google will notice if you stop search engine optimization over the holidays. This means your organic ranking will take a hit while your in-house team enjoys the festive season. Outsourcing digital marketing work to an agency makes them accountable for any shortcomings or inconsistencies. In other words, it’s their problem.

2.        Cost Control and Safety

There is no comparison between outsourcing digital marketing and employing an in-house marketing team. Most companies realized that by outsourcing, they require less office space, IT systems, employee benefit expenses, and hiring costs. With uncertainty peeking and social distancing protocols in place due to COVID-19, outsourcing makes more sense for businesses in their aim to lower expenditure and mitigate the health risk.

3.        Service From a Team of Experts

When you hire a digital agency, you are not hiring an employee but a team of experts in digital marketing. As a result, you’re paying considerably less for results as compared to paying employees. This is because the team will research, create, and implement different strategies as a whole instead of individuals working on them.

4.        Latest Industry Updates and Practices

To keep up with the competition, digital marketing experts spend extra time learning new skills and practices to improve existing strategies. By doing this, they’re helping your business grow by following the important changes in digital marketing and your industry as well.

5.        Additional Business Insight

As businesses, we all claim to be experts in our domain, but you have to understand that there is always room for improvement. For instance, you can figure out your target audience and market segments to optimize lead conversion. By outsourcing your digital marketing, you’re hiring experts who can give you a new perspective to devise a new approach to your online marketing.

6.        Return on Investment Assurance

When you outsource your digital marketing work, you are hiring marketing specialists whose bread and butter depends on bringing the results you paid for. Besides, you’ll save a lot of time and money by hiring a team of experts compared to a few digital marketing professionals.  Since you’ll be paying for results, failure isn’t an option for agencies, so rest assured, they are committed to your task.

7.        More Time to Spend on Other Business Activities

With a digital agency taking care of your online presence, you have more time on your hands to develop better strategies and ideas for your products and services. Many organizations outsource their digital marketing to keep the process independent from their core processes. If you plan on doing this, trust and regular reporting are key.

8.        Reduced Risk of Stagnation or Neglect

The digital marketing agency you hire needs to deliver by constantly delivering on the proposed ROI and goals. As a client, you cannot afford to stagnate or neglect; otherwise, you can cancel their services anytime.

9.        Vast Experience

Digital marketing professionals are experts in their field, and most agencies have experience working in different business industries such as manufacturing, retail, food, travel, fashion, etc. They might even have cases similar to yours, so they can bring in quicker results using tested strategies.

10.   Access to Latest Technology

In-house marketing departments don’t often have access to the latest technology or the budget to purchase the latest analytical tools in the market. Over 4000 marketing technologies are available today to choose from, and usually, IT departments prioritize inexpensive ones that lack support, compatibility, and guidance. By outsourcing your digital marketing work, you can rest assured that these agencies are using the best tools and software out there to drive results.

Time to Evolve

Digital marketing is dynamic, and marketers need to stay on top of the emerging trends, technologies, and business practices to be successful. Cost-cutting and downsizing are becoming common practice around the world for continuity. If you have an in-house marketing team, training, development, leaves, and payroll will consume resources,

When you outsource your digital marketing work, you save on all these costs, which you can easily add to your core business to boost productivity. It’s time to play it smart; outsourcing is a smart idea.

If you’re looking to outsource your digital marketing work, we recommend you try the services of the Business Marketing Solutions Group.

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Digital Marketing in the Time of COVID-19 – 8 Valuable Tips https://businessmarketingsolutionsgroup.com/blog/digital-marketing-in-the-time-of-covid-19-8-valuable-tips/ https://businessmarketingsolutionsgroup.com/blog/digital-marketing-in-the-time-of-covid-19-8-valuable-tips/#respond Mon, 12 Oct 2020 18:59:27 +0000 https://businessmarketingsolutionsgroup.com/?p=3658 The COVID-19 pandemic has pushed businesses to reconsider their digital marketing strategies. Now that the world is adapting to quarantine, work-at-home, and social distancing norms, the changes in the digital sphere are unprecedented. Digital Marketing in the time of COVID-19 is evolving owing to the rapid changes in media consumption. Data shows that nearly 50% of consumers are using […]

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The COVID-19 pandemic has pushed businesses to reconsider their digital marketing strategies. Now that the world is adapting to quarantine, work-at-home, and social distancing norms, the changes in the digital sphere are unprecedented. Digital Marketing in the time of COVID-19 is evolving owing to the rapid changes in media consumption. Data shows that nearly 50% of consumers are using social media more as compared to March. 

So, as behavior shifts, how can businesses adapt to this change? Is a COVID-19 digital marketing strategy necessary?

Let’s find out!

Digital Marketing in COVID-19

Brands around the world have realized that they must be agile enough to respond instantly to new channels for continuity. More importantly, with online traffic increasing, they need to recognize that there’s an opportunity to grow at every hurdle. eCommerce was already thriving before the pandemic, so many businesses already had a great online presence.

How you respond in these desperate times will determine whether your business will survive the pandemic of not. This challenge calls out all the leaders, innovators, out-of-the-box thinkers, and trendsetters to realign their digital marketing strategy with consumer demands during COVID-19.

Here are 8valuabledigital marketing tips to help you survive the pandemic:

1.     Adjust Your Digital Marketing Strategy

As a business, you need to identify ways to connect with a new target market. This time you’re interacting with people who are worried, bored, and facing many uncertainties. So, focus your efforts on those people who are stuck at home and unable to physically shop. Empathy is key to ensure that your marketing campaigns are appropriate, so you can attract these consumers. Adjustments in your digital marketing strategy can include;

  • Changes in operating hours or timings.
  • FAQs regarding COVID-19 preventive measures with your branding
  • Business number updates in case you’re working from home
  • Modifications in products or services to meet current consumer demand. For example, restaurants can shift to a takeaway and delivery-only model.
  • Live chat integration in your website for real-time communication

2.     Review of Keywords

Search terms have changed due to the influence of changing market trends and economic conditions. According to Google and Alexa, search interest for the word ‘coronavirus’ rose by 260%. Apart from spikes, there have also been drops in many search items, including ‘near me’, while anything with ‘delivery’ is constantly rising.

You need to do your keyword research and ROI from specific search words to learn what your customers need from you in COVID-19 times.

3.     Improve Your Website

Every problem presents an opportunity if you look for it. With business down, you have more time to review your website, your audience, and market segments. In this time, you can give your website a fresh look, optimize its performance and navigation, and add new content as well. You can forecast which market segments will come back first and which segments you want to target the most.

4.     Revise Your PPC Strategy

You are also likely to update your PPC campaigns with the changes in your keywords. The idea is to provide updated information to let your audience know you have adapted to COVID-19. For example, you can include keywords with modifiers like ‘online,’ ‘special promotion’, and ‘delivery services’.

5.     Update Your Business Communication Channels

In COVID-19 times, more people are online than ever before. They are looking for information and new sources of entertainment. They will have questions about different brands, products, timings, orders, technical issues, refunds, and many others. This means that you need to up your communication game in these times if you do not want to lose customers.

Consumers are more impatient now, so social media messaging won’t cut it. You need to add more communication channels like text and email marketing, live chat support, and instant messaging. Different channels should complement each other according to the urgency of the query.

For example, if a customer has a query regarding your limited-time promotion, you need to respond instantly using a direct channel, so the customer doesn’t miss out on the information.

6.     Don’t Stop Social Media Posting

Social media posting should be the go-to strategy in reviving your business communication. Since many people are stuck indoors, you have the opportunity to engage them with a regular online presence. Your customers need to know that your brand is alive, and simple posts like opening hours and delivery options help customers find information and make decisions.

However, ensure that your posts are considerate and should depict that you are aware of COVID-19. For example, you can express concern and solidarity with the front line workers. You can also target them in your digital marketing campaign to boost exclusivity.

7.     Revamp Your Marketing Approach

Before the pandemic, most businesses had their go-to digital marketing strategies. Some worked on SEO and email marketing to bring results. Now, it may be time to add something new to your digital marketing campaign because now, you’re not only targeting your target audiences, but also those who never considered buying from your brand before.

So, think about posting new content to boost your brand awareness. You need to give new leads a reason to connect with your brand at a deeper level.

8.     Engage With Your Loyal Customers

The pandemic has shown businesses that it’s not always a great time to sell. Sometimes, engaging with your loyal customers is good enough to keep them around. Your customers like your products or services for many reasons, so it’s time to show that you care for them as well. Maintaining customer loyalty is key even when you cannot provide them your goods and services. Your relationship should be so strong with them that they are eager for your store to open, or they buy from you regardless of the peak in prices.

Bring More Customers Back

The COVID-19 pandemic has called for a change for all businesses and the economy. There is no running away from it, so you might as well join the fight. No businessese like this situation, but many have taken advantage of the unique opportunity to review their digital marketing strategies. They know their strengths and weaknesses of the past and can use them to forecast the changes in the market to strategize accordingly.

With these tips, you can bring back your old customers and more. And if you need help reviving your business, we recommend that you try the services of a Digital Marketing Agency and boost your online presence.

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A Brief Guide on Content Marketing Strategy for a Construction Business https://businessmarketingsolutionsgroup.com/blog/a-brief-guide-on-content-marketing-strategy-for-a-construction-business/ https://businessmarketingsolutionsgroup.com/blog/a-brief-guide-on-content-marketing-strategy-for-a-construction-business/#respond Wed, 07 Oct 2020 13:59:00 +0000 https://businessmarketingsolutionsgroup.com/?p=3637 Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses from all sectors and niches have made content marketing an integral part of their digital promotions. However, […]

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Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses from all sectors and niches have made content marketing an integral part of their digital promotions.

However, the majority of construction businesses still stick to conventions when it comes to promotion. Even the ones that have forayed into the digital medium avoid experimenting with new things. For instance, very few construction companies have embraced content marketing for all its benefits.

Content marketing can help promote a construction enterprise. If you are new to digital marketing as a construction contractor, continue reading this post. Here, we will discuss how you can make most construction marketing efforts to prop up your construction gig among your target audience.

Benefits of Content Marketing for a Construction Business

Before we discuss how to devise a content strategy for a construction company, it is crucial to quickly glance over all the good it brings to the table.

  • Content marketing can help you establish your brand identity and then project it to customers. For instance, the blog section of a construction website can sketch a brand image for potential clients.
  • Content marketing helps you with SEO. It lets you use a set of targeted keywords in the main body of writing, Meta details, and even at the backend (alt tags, etc.) of pictures and videos. All this well-thought-out keyword incorporation eventually pays off by improving your search engine visibility.
  • Content marketing can also help a construction business establish its authenticity and expertise among target consumers. If you manage to curate informative and helpful content, it will make your construction company stand out as a trustworthy choice among your peers.
  • Content marketing doesn’t put any strain on your promotional budget. If you can write, take pictures and shoot video on your own, you can carry out content marketing without paying anyone a single cent.

Understand Your Target Audiences and Make Content Accordingly

Before you choose the type of content you want to create, identify your target audience. For instance, if you are a construction venture specializing in remodeling and renovation services, you need to focus on visual content. On the other hand, a company that offers full-fledged B2B construction services should furnish detailed power posts and long-form articles for its target audience.

In short, you need to cater to different segments of your audience with different content. Next, we will outline the types of content that a construction company should consider creating and curating.

Blogs

Blogs can prove to be the most effective tool of content marketing for a construction business. They allow you to convey meaningful information to your potential clients, which is not possible with social media posts. If you have good knowledge of all the things related to your construction services and know your target audience, you can create many valuable blog posts.

On the one hand, these blog posts will help you connect to your target audience. You offer the audience free value in the form of useful information. You can also build your entire brand narrative through your blogs. On the other hand, a keyword-savvy and optimized blog post will also do wonder for your on-page SEO. In short, blogs will promote your business on the web by all means.

While writing blogs for your construction business, avoid making these mistakes.

  • Don’t pick a salesy tone. A blog is meant to inform, enlighten, and educate the target audience with subtle promotions and brand plug-ins. If you mention your construction services in every paragraph with superlatives, you will fail to create a recurring audience for your blog.
  • Avoid stuffing your blog content with target keywords. Using too many keywords doesn’t help with search engine ranking anymore. It proves to be counterproductive. When you stuff keywords in content, you struggle to maintain its quality in terms of informational value and readability.
  • You don’t need to write long-form posts all the time to sound legitimate. If a topic demands fewer words, just go with it instead of fluffing it up.

Case Studies

Case studies are another creative way to curate content for your construction website. For a construction business, a case study is a report that walks readers through a specific project while discussing how it started, the challenges it faced, and how the company managed to wrap it up successfully. Timelines, pictures, and videos showing the project’s progress can further spice up a case study and make it more intriguing for readers.

Case studies can also help you with SEO. But more than that, they are great to show your work to the target audience and prove yourself as a serious, seasoned construction contractor.

Ebooks

If you think that a blog topic demands more discussion than a long-form post, convert it into an ebook. Gone are the days when a book had to be 50,000 words. Today, you can have ebooks completed within 5,000 words. An eBook also works on two fronts.  First, it tells the target audience that you have complete command over your craft. Secondly, offering free ebooks helps further establish that you are providing value to your customers unconditionally.

Besides these three main blocks of content, also curate good copies for social media that are engaging and SEO-savvy. Also, try to use as many pictures and videos of your projects in blogs, case studies, and EBooks. The visuals will only reinforce the given piece of content.

If you want expert help in creating, curating, and publishing content for your construction enterprise, get in touch with Business Marketing Solutions Group. Its experts can help you along every step in creating and executing the content marketing strategy based on construction work and services.

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How a Construction Company Can Improve its Online Reputation https://businessmarketingsolutionsgroup.com/blog/how-a-construction-company-can-improve-its-online-reputation/ https://businessmarketingsolutionsgroup.com/blog/how-a-construction-company-can-improve-its-online-reputation/#respond Mon, 05 Oct 2020 13:58:29 +0000 https://businessmarketingsolutionsgroup.com/?p=3634 Every business depends on its reputation, and construction ventures are no different. In the past, a bad word of mouth for a construction contractor would make acquiring new work a tall order. Many times, they would need to offer huge discounts and multiple assurances to win over clients. Reputation remains an important factor for construction […]

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Every business depends on its reputation, and construction ventures are no different. In the past, a bad word of mouth for a construction contractor would make acquiring new work a tall order. Many times, they would need to offer huge discounts and multiple assurances to win over clients.

Reputation remains an important factor for construction businesses in today’s internet-driven world. In fact, today, word of mouth doesn’t remain limited to friends, families, and colleagues. An unknown user leaving a bad review of your company on any online platform can shape people’s opinions about your business anywhere in the world. 

As a construction contractor that offers their services online, you need to be very serious about managing and improving your online reputation. Many construction companies go online to break out of the limited scope of conventional referrals and win new customers over the internet. Your construction business can only experience that client base expansion if it boasts a good online reputation. 

In this post, we will try to cover all those measures you can take to improve the online reputation of your construction company. 

Get More Happy Customers to Review Your Business

We all know that majority of customers like to read reviews instead of writing them. One research suggests that, on average, only 6% online customers write reviews. Among them, the majority of consumers are the ones who are not satisfied with the product or service they have brought from the given business. 

In short, angry customers are more likely to leave a scathing review. Meanwhile, happy customers usually don’t bother writing anything good about the business. How to deal with angry customers and their negative reviews? We will come to that later. First, let’s try to understand why happy customers don’t leave reviews and how you can persuade them to share their experience of working with your construction company with others. 

To begin with, many customers don’t understand the power of review. They believe that their good words don’t mean anything to the business. So, first, try to dispel that notion among customers. You can do that by subtly add a line time and again in your correspondences that their review means the world to your business.

Many happy customers understand the importance of a review. However, they don’t like to get in the hassle of writing a review when it entails a long-drawn-out process. To get all those satisfied customers to write a resounding review of your construction business, you need to make the process as easy as possible. Reputation management software and applications can come in handy in this regard. They let you offer the easiest path to customers for leaving a review.

If you think using a reputation management tool is an overspend for your construction business, you can still facilitate reviewing through your Google My Business (GMB) profile page. You can add your google review link in messages to the customer by the end of the project. It has been observed that more people leave a review on the GMB profile of a construction business when they are provided a direct link to it.

Level Up Your Social Media Game

Besides collecting more positive reviews by roping in more happy customers to write about your construction service, you also need to improve your social media performance. By improving your social media performance, we mean you have to get proactive on your Facebook, Instagram, and Twitter profiles. 

These are some measures you can take to ace your construction company’s social media performance for a better online reputation. 

  • Try to answer every query made directly on the timeline, in the comment section, or DMs. Also, make sure the reply to that query answers the customer’s question instead of asking them to take further steps and actions. For instance, if customers ask you about your flooring services and what materials you work with, answer the question rather than giving them a link to your service or blog page.
  • Engage your followers even if they are not your potential client. Post videos and pictures of your construction projects, and ask for users’ feedback. This will generate positive engagement on your social media and contribute to your online reputation in a good way.
  • Run a competition, quiz, or anything along similar lines on your social media pages for prizes and goodie bags. This also helps improve the image of your construction company.
  • If your construction business is involved in any Corporate Social Responsibility (CSR) activity, don’t forget to highlight it on your social media.

Don’t Leave It All to Automation

Automated customer management software comes in handy when you experience many customer queries on your social media profiles and website. A construction company usually serves a limited consumer base and doesn’t have its communication lines blipping all the time with customer calls and queries. Therefore, it is better if you have a real human representative who attends online visitors. When people see that an actual employee is replying to their queries, it just makes them more comfortable and increases your construction company’s rank on the trustworthiness index. 

Don’t Evade Negative Reviews

Last but not least, don’t run away from negative reviews. No matter how good your construction company delivers, there will always be some negative reviews. Instead of getting discouraged and frustrated by those negative reviews and trying to get rid of them, take them on. Reach out to that angry customer, apologize to them, offer re-service, or refund (if possible). 

If a customer is satisfied with your answer and the following corrective actions, you can gently ask them to remove that negative review. Even if a customer doesn’t agree to anything, your apologetic and conciliatory approach to those reviews will not go unnoticed by all those customers appraising you in the review/comment section.

If you already have too much on your plate, you can hire the expertise of Business Marketing Solutions Group to take care of your online reputation management. The company can also help you with a range of other digital marketing services.

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6 Ways to Improve Your Customer Retention https://businessmarketingsolutionsgroup.com/blog/6-ways-to-improve-your-customer-retention/ https://businessmarketingsolutionsgroup.com/blog/6-ways-to-improve-your-customer-retention/#respond Fri, 18 Sep 2020 16:42:00 +0000 http://businessmarketingsolutionsgroup.com/?p=3561 Customer acquisition and customer retention: businesses need to continuously work on these two things to survive in a competitive market and grow. It has been noticed that many decision-makers keep all of their focus on acquiring new customers while completely ignoring the other half. Businesses have to strike a balance between their customer acquiring and […]

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Customer acquisition and customer retention: businesses need to continuously work on these two things to survive in a competitive market and grow. It has been noticed that many decision-makers keep all of their focus on acquiring new customers while completely ignoring the other half.

Businesses have to strike a balance between their customer acquiring and retaining efforts. In fact, they need to be more diligent about customer retention because it is easier to sell to those who have already bought from you. Market studies suggest that 50% of existing customers are more likely to buy from the same business. It has also been concluded that repeat customers tend to spend more than first-time buyers.

In short, a business must be proactive with its customer retention strategies. This won’t just boost its sales but will also improve its reputation. People are more likely to put their trust in companies that cater to a large base of repeat clients.

In this piece, we will share various tips that can help any business improve customer retention irrespective of its niche and target market.

Create a Loyalty Program

There is no such thing as a free lunch, especially in the corporate world. If you want to make sure customers keep coming back to you, you need to provide them some tangible incentive. Loyalty programs offer ways to ensure your existing customers don’t break away and go to competitors. Building and supporting a loyalty program may affect your bottom line for the time being. However, the loyalty programs’ long-term financial benefits make them worth the short-term impact.

While building a loyalty program, take care of these things.

  • Make sure it involves realistic goals and targets. This means customers are not required to break their banks to sign up for the loyalty program.
  • Make sure it is inclusive and offer value to customers as well as their families.
  • A loyalty program with personalized incentives and offers will build a more dedicated consumer base.

Focus on Delivering Better Customer Service

Keep in mind that your marketing and sales efforts don’t conclude at the end of the sales funnel. Once you have made a sale, you need to provide impeccable service to customers for all their complaints and queries. You need to maintain the same standard of courteous and professional customer service no matter how infuriated and livid a customer is.

High-quality customer service goes a long way in establishing your business’s good reputation and improving your retention rates. We would like to use a comparative example here to highlight the importance of good customer service.

Let’s suppose Customer A buys a product from you but doesn’t like its quality and asks for a refund. Your customer service attends Customer A’s grievance, apologize to them and process the refund promptly. Despite not liking your product, this seamless return experience will increase the chances of Customer A to come back to you.

On the other hand, Customer B buys a product from you and likes it but has some questions regarding its proper use. Even after reaching out multiple times, they don’t hear back from your customer support. This poor customer service will decrease the probability of Customer B buying from you again, even when they don’t have any issue with the product.

Add a Touch of Personalization in Your Communication

Make your customers feel that they are not just faceless selling prospects for your business. This is possible if you improve the level of personalization in your various communications. You can do this by greeting them on their birthdays and their anniversaries. Also, send different customer clusters different discount offers based on their past purchasing history and journey with your business. A good email automation tool can help you establish that level of personalization.

These various pointers of personalization can make customers stay and continue to buy from you without looking elsewhere.

Build an Online Community

If you want to retain customers, you need to provide them value outside of your offerings. This is possible by establishing an online community of your existing consumers. Social media platforms can let you build such forums without putting in too much effort. While making such an online community and forum, make sure that your business is also an active participant there.

Post valuable content and information for free. An online community also enables a business to resolve customer complaints and address their grievances at a more personal level.

Boasts a Good Corporate Social Responsibility Plan

Today, customers are more aware of the consequences of their buying tendencies. They want to know how the companies they support fulfill their social responsibilities. This is why companies now have to establish robust CSR plans that help bring in some useful change in society.

If you want to retain socially responsible customers, you need to turn your business into a socially responsible entity. From eco-friendly practices to working against animal cruelty or striving for women emancipation— there are many areas where you can base your CSR plan.

Keep Yourself Updated

You need to keep your products, services, and prices in sync with the changing times. We are living in a digital age where things become obsolete very quickly. You need to continuously ensure that your business is fulfilling the contemporary demands of consumers. Also, set competitive price points that are in line with the rest of the market. If you successfully adapt your business components with changing times, you can keep hold of many of your customers.

Lastly, keep a close eye on what your competitors are doing to improve their customer retention. There is no harm in getting inspired by their successful retaining tactics and strategies. Business Marketing Solutions Group can help your business in many ways to improve customer retention through its digital marketing expertise. Its experts can set up an interactive community of your business on social media. They can also help you in launching personalized marketing campaigns. The firm can also establish a robust customer service interface on your website.

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A Brief Guide for B2B Marketing Strategy for Construction Companies https://businessmarketingsolutionsgroup.com/blog/a-brief-guide-for-b2b-marketing-strategy-for-construction-companies/ https://businessmarketingsolutionsgroup.com/blog/a-brief-guide-for-b2b-marketing-strategy-for-construction-companies/#comments Mon, 14 Sep 2020 15:32:47 +0000 http://businessmarketingsolutionsgroup.com/?p=3558 Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in point: many companies are still working without devising a standalone Business-2-Business (B2B) marketing strategy for their […]

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Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in point: many companies are still working without devising a standalone Business-2-Business (B2B) marketing strategy for their construction business.

Construction companies are among those few ventures that have B2B and B2C scopes on equal footings. If you own a construction company working without any well-defined marketing strategy, especially for the B2B base, continue reading this article. Here, we will discuss how you can create a promotional plan to improve your construction company’s outreach among other businesses.

Identify Niches and Target Accordingly

A construction company needs to categorize businesses that can eventually turn into potential clients. Especially if your construction enterprise offers a range of services, you need to identify different B2B niches for them and then reach out to them accordingly.

For instance, public enterprises often require paint jobs and remodeling services, so you can reach out to them, specifically with those offers. Private limited companies often need construction services for extensions and new buildings. For them, you need to set different marketing tone and service packages. Department stores are in more need of flooring reconstruction and remodeling than any other business. You can devise particular floor remodeling packages and reach out to potential stores.

In short, you need to customize your marketing message for different groups of businesses. This customization will help you turn more prospects into leads in comparison to a one-size-fits-all marketing campaign. It is important to mention here that identifying niches and their respective construction requirements require a lot of groundwork. So, you must have a marketing research team that can carry out this niche identification for you.

Devise an Enticing Referral Program

Many decision-makers believe that referral programs only work in B2C promotions. However, that’s not the case. If you are devising a well-thought-out referral program, you can also introduce it among your B2B prospects. At the end of the day, everyone loves discounts and incentives, whether it is an individual or an entire enterprise.

You can improve the outlook of a B2B referral program by factoring in these things.

  • Make sure that you offer something (discount or a complimentary service) that affects the client’s bottom line for better.
  • Make it easy for businesses to register for the referral program. A hard-to-utilize referral program is of no use.
  • Make sure you don’t go overboard with your claims in referral promotions. A business accepts another business’s referral base on its reputation. If you can’t deliver up to your promises and expectations, you will affect your own reputation as well as that of the business that has referred you. It is a lose-lose situation for every party involved in that overhyped referral program.

Improve Your Visibility on the Search Engines

B2B marketing landscapes always sport fierce competitions. If you own a smalltime construction company, it can get challenging to contest against all the industry’s big sharks, especially in terms of marketing and promotions. A large company many boast a marketing budget that is equal to or more than the total operating expenses of a small construction gig.

In such a bind, you need to bank on the power of search engines. For that, you need to streamline your online front through SEO practices. SEO’s beauty is that it doesn’t give any leeway and benefit to business for their sheer size and operations. A construction conglomerate can’t top a local construction company for a given search query if it doesn’t use contemporary SEO measures to streamline its online front.

SEO provides small construction companies an opportunity to outshine large companies in the B2B marketing race. A small construction enterprise needs to produce quality content intended for potential B2B customers. They have to ensure their content provides unconditional value to users. They also need to optimize it for more likely queries that a business could make to find their operations on the web. For instance, ventures searching for “cheap flooring in [given area]” should find your floor construction company in above-the-fold entries on the first page of the search result.

Don’t Ignore Social Media

There is another prevailing misconception among businesses that social media is a playground for B2C marketing only. Social media has evolved quite a lot in the last decade or so. Today, it is not being used just for pastime indulgence. Businesses and professionals are also using it for networking and reaching out to each other.

One report suggests that a significant number of expertise-based referrals are made on social media. This means businesses and professionals assess their peers based on their social media profiles and interact with them there instead of establishing a separate communication line.

By creating your construction company’s LinkedIn profile and streamlining its social media accounts, you can essentially improve your reputation and outreach among peers. A business may vet your company on social media before making the final call. Your professional and clean accounts across various platforms will do the last bit of work in terms of persuasion.

Work on Your Website

Last but not least, you need to make sure that your website is up to the standards of your revised B2B marketing strategy. Whether it is an individual customer or a business client, your website will be your company’s first introduction to them. Make sure your landing page boasts clear call-to-action. A business looking for any service wants to end up on a page that doesn’t beat about the bush.

Also, make sure the website is responsive and feature content silos that make the entire website accessible without too much tapping and clicking through the pages. Business Marketing Solutions Group can help your construction company devise and execute a winning B2B marketing strategy. Its experts can improve a construction company’s online presence by working on its SEO, social media, and website. You can also hire them to manage event marketing and launch paid digital marketing campaigns for your construction business.

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How Construction Businesses Should Approach Social Media for Marketing https://businessmarketingsolutionsgroup.com/blog/how-construction-businesses-should-approach-social-media-for-marketing/ https://businessmarketingsolutionsgroup.com/blog/how-construction-businesses-should-approach-social-media-for-marketing/#comments Wed, 02 Sep 2020 15:10:44 +0000 http://businessmarketingsolutionsgroup.com/?p=3516 Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at all. Today, a construction company can also market and brand itself on social media like […]

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Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at all. Today, a construction company can also market and brand itself on social media like any other venture.

If you run a construction venture and have just forayed into the digital side of promotions and don’t know how to use social media as a useful promotional tool, continue reading this blog post. Here, we will discuss how a construction business should approach social media for its promotion.

Choose Different Social Media Platforms for Different Target Markets

Many businesses, including construction ones, often commit one crucial mistake when using social media for promotion: they consider it one entity. The excessive use of the term “social media” has led many people to believe that they can use any SM platform to reach their target customers.

This approach is flawed and doesn’t produce the desired promotional results and ROIs. You need to use the right social media platform for the right group of audience. Let’s break down this plan for reaching the desired targeted audience into steps.

  • First, you need to list down all the SM platforms you can use to promote your company. LinkedIn, Instagram, and Facebook are the most suitable promotional platforms for a construction business (more on that later).
  • Then, assign these three platforms for promoting your business among different audience bases.

LinkedIn

LinkedIn is a great source for reaching out to developers, landlords, and potential business partners. Your LinkedIn business profile must have complete details of your company. When it was created and registered, the certifications and memberships it holds, the number of employees it has, some noteworthy projects— all this information should be present on your LinkedIn profile.

Make sure that all your correspondences on the platform are carried out with the utmost professionalism. Avoid getting informal with other LinkedIn users, and treat it as more of a B2B environment. You can also go for a LinkedIn premium to get more visibility for your construction company profile. You should make this investment if you are striving to partner with other construction-related businesses and contractors.

Facebook

Facebook is the place where you can find most of your B2C customers. All those people looking for a construction company to construct or remodel their homes are most likely to be active Facebook users. You can make your way to their feed by investing in paid Facebook promotion. This way, you can become visible to many potential clients in the region your company is based in.

Instagram

Instagram seems like a promotional place for tech gadgets, beauty products, and the stuff millennials and Generation Z are interested in. This observation is true to some extent. However, other businesses also use Instagram to reach out to various sections of their audience. As a construction business, you can use Instagram to reach out to the young professionals you want to hire for the company. Today, a well-curated Instagram page can do more for a company’s brand image than a standalone PR and reputation management exercise.

Make the Most of the Visual Nature of Construction Work

Suppose you run a construction enterprise and are trying to reach out to your B2C audience via social media. In that case, you have an intrinsic edge over many other businesses due to your work’s visual nature. The construction and engineering details and jargon can’t persuade regular customers like eye-catching visuals of a project under development. If you want to engage more users on social media, you need to leverage your work’s visual nature as much as possible.

Following are some things you can do to promote your construction company on social media through visuals.

Make a Project Portfolio and Upload It on Social Media

Hire a professional photographer and get your project captured for its entire square footage, features, and stunning viewpoints. Then, add caption/description to these pictures and upload them on your Facebook and Instagram profile as albums.

Make a POV Video

Shot a Point-of-View (POV) video of the project to make viewers feel as if they are roaming in and around the building. You can go to the next level and create a virtual tour of the project that features a 360-degree view of the surroundings.

A Time-Lapse Video

A time-lapse video of a construction project also makes for engaging visual content.

Before-After Comparison

The before and after pictures of a construction project highlights the spectacular transformation of a property. Make sure you take these comparison photos for every project and regularly upload them on your social media pages.

Humanize Your Construction Brand on Social Media

While it is better to maintain a professional demeanor on LinkedIn, Instagram and Facebook are the places where you can get flexible in how you interact with the audience. There is no harm in putting some creative captions on the project pictures and replying to audience queries with some light humor.

This lightheartedness will humanize the image of your construction company and make your customer interactions more meaningful. To make your construction company more customer-centric, you can also start a podcast covering broader social issues with construction-related tangents, like pertinent information and updates.

If you want to get your construction company a bigger audience across different social media platforms, get in touch with Business Marketing Solutions Group. From designing your construction company’s logo to promoting your PR activities and creating and managing your social media accounts, its professionals can assist you in preparing and executing your digital marketing strategy.

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5 White Hat SEO Techniques to Improve Web Traffic Manifold https://businessmarketingsolutionsgroup.com/blog/5-white-hat-seo-techniques-to-improve-web-traffic-manifold/ https://businessmarketingsolutionsgroup.com/blog/5-white-hat-seo-techniques-to-improve-web-traffic-manifold/#respond Fri, 28 Aug 2020 15:18:00 +0000 http://businessmarketingsolutionsgroup.com/?p=3479 Gone are the days when people would type out the entire URL of a website to access it. Today, almost all web surfing activities start from search engines. Therefore, if a website has to increase its traffic, it has to do well in the SERPs generated by the search engine, and it is only possible […]

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Gone are the days when people would type out the entire URL of a website to access it. Today, almost all web surfing activities start from search engines. Therefore, if a website has to increase its traffic, it has to do well in the SERPs generated by the search engine, and it is only possible by optimizing a webpage for it. This is what SEO practices are all about.

White Hat vs. Black Hat SEO

However, it is important to mention here that not all optimization practices are ethical and permissible. Google regularly updates its guideline for webmasters to make sure they refrain from using unethical optimization techniques that are often known as “black hat SEO.” From building links through paying others or spamming comment sections to spinning content and stuffing keywords, many black hat SEO tactics might boost a website’s ranking for the time being. However, rankings attained through black hat SEO are not long-lasting.

In contrast, you also have white SEO techniques. These techniques essentially make a level-playing field for all websites to compete for a spot on SERPS. White hat SEO doesn’t give any unfair and unmerited advantage to one page over the other. Also, white hat SEO measures primarily focus on actions that change and improve a website for the human audience rather than tricking the search engine algorithms.

If you don’t want your website to get de-indexed, demoted, and penalized by Google, always use white hat SEO. Besides saving you from the search engine’s stern actions, white hat SEO can significantly improve the traffic on your website.

In this blog, we will discuss some white hat SEO measures that can boost your web traffic manifold, given that you execute them in the right manner.

5 White Hat SEO Tips for Improved Web Traffic

These are some white hat SEO measures that you can use to improve your web traffic in the most bonafide manner.

1. Develop Good UI/UX

Every website claims to provide the best user interface and experience. But ask yourself, does your website truly sports an interactive UI and delivers immersive UX? To dispassionately analyze your website’s user interface and experience, you have to see and use it as a visitor. You can also ask a group of people to visit your site and give feedback on its UI/UX. You need to find the answer to these questions.

  • Does your website feature bright and over the top color schematics?
  • How readable is the content on the page?
  • Does images and video on the website help in understanding the brand/product/service?
  • How easy or difficult is it to navigate the website and reach out to all its content silos?
  • Is your website mobile responsive, and if so, how agile is it on portable devices?

If you address all the issues raised in the answers to these questions, you can significantly perk up your website’s UI. A good UI translates into good UX, and that ultimately helps you in improving your web traffic.

2. Carry Out Proper Keyword Research and Don’t Abuse them

Using (abusing) a targeted keyword 20 times in a single paragraph is not going to help your SEO ranking at all. Today, SEO experts think that any content block of 100 words should not feature a targeted keyword more than two times. In some cases, even a keyword density of less than 1% is considered better because it helps retain the content’s value and context.

In short, you need to use targeted keywords pretty carefully. Therefore, carry out a detailed research and pick only one or two keywords most relevant to your business instead of furnishing an entire list. Then, use these keywords in phrasal constructions in your content where they fit the context as well. This way, you can maintain the quality of your content for visitors.

Don’t need to worry about how Google will pick up your content for the given keywords. If it is relevant to those keywords, Google will rank it higher even if you don’t use the exact keyword multiple times.

3. Create Legitimate Link Juice

Just as referrals bring more potential customers to a business, backlinks bring more visitors to a website. However, you need to create those backlinks without paying anyone or stuffing them in comment sections across various platforms. For legitimate link juice, you need to develop valuable content that any other website can willingly link on its pages to provide its visitors a better experience. Also, having a good working relationship with your peers helps you with your website’s genuine link building.

4. Continuous Content Creation and Curation

Legitimate practices are often not about taking shortcuts, and white hat SEO is no different. If you want to keep up with good SEO practices, you need to be diligent with content creation and curation. A stagnant webpage with no or little updates eventually loses its traffic. With regular content updates, you can establish a dynamic value addition system for your website that ensures its number of visitors only goes up.

5. Streamline Your HTML Tags

This last white hat SEO measure we will discuss here is more about search engine algorithms and less about visitors. Search engine algorithms “read” a webpage through its HTML tags or microdata. Schema, a google recognized entity, guides you on improving the quality of the existing HTML tags on your website in line with the category and niche you operate in. Reports suggest that over 30% of google search results feature data snippets supported by Schema guidelines.

If you don’t know how to incorporate Schema instruction in your HTML tags, you can hire an SEO and web expert.

The above discussion has made a case for focusing on your website’s content and user interface to optimize it legitimately for more clicks. Business Marketing Solution Group can help you in implementing this white hat SEO technique. Its experts can also help your enterprise devise and implement its customized social media strategy.

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