by Reece Arlin | Oct 7, 2020 | Construction Marketing, Digital Marketing, Strategy
Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses...
by Christian Webb | Sep 14, 2020 | Construction Marketing, Digital Marketing
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...
by Christian Webb | Sep 2, 2020 | Construction Marketing, Digital Marketing, Social Media, Strategy
Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at...
by Christian Webb | Aug 11, 2020 | Construction Marketing, Branding, Digital Marketing
For many business owners and decisionmakers, rebranding only revolves around changing the logo of the company or its color scheme. While logo revamp is an integral part of a rebranding exercise, it can’t be all of it. A brand defines the total sum of experience and...
by Christian Webb | Jul 30, 2020 | Construction Marketing, Digital Marketing
Amid the unprecedented growth of the internet and online platforms, construction enterprises remained indifferent to that changing dynamics for a long time. The construction industry is among those few commercial sectors that have embraced digital marketing and...
by Christian Webb | Jun 12, 2020 | Digital Marketing, Construction Marketing, Strategy
This year has been tough for people all over the world. Whether it is individuals or enterprises, everyone is affected by the ongoing COVID-19 pandemic. The global viral outbreak has put a significant dent on commercial activities, including the construction business....
