Did you know that:
- A total of 269 billion emails are sent every day globally to over 3.7 billion email users
- 35 percent of recipients of emails open them based on their subject line
- 21 percent of the email recipients report emails as Spam, even when they know that it isn’t
- Email marketing is the 3rd most influential source of information for B2B audience right behind colleague recommendations, and industry thought leaders
- For every $1 spent on email marketing, it can get you $38 in returns on investments
This shows the power and effectiveness of email marketing. Thus, it makes sense to include email marketing in your digital marketing plan. However, another thing that we can gauge from the statistics listed above is that the power and success of your email marketing campaign largely depend on its subject lines. So, it is extremely important that you send emails with subject lines that make people want to click open. It’s the hardest, but don’t worry, we have you covered.
In today’s post, we’ll share with you different types of and tips for email subject lines to increase open rates. Read on to find out how to get your emails noticed and compel recipient to open them right away.
Email Subject Lines—First Impression is the Last Impression
When it comes to email marketing, the cliché ‘first impression is the last impression’ holds 100 percent true. Similar to your first impression, subject lines are the perfect opportunity for your business to attract, engage and entice readers to open your email and reads what’s inside it.
Put simply, making them click on your email is base one. Once that is done, your reader is likely to read some content of the email if not all and during that reading time decide whether or not to perform a desired action (such as contact you, click your website link or order what you have to offer). So, if readers don’t like the subject line, they are likely to ignore your email, report it as spam or delete it altogether.
Therefore, to increase your email open rate, here are some effective types of email subject lines that have proven incredible success for business owners:
Email Type—Urgency and Scarcity
Subject lines that have a sense of urgency or scarcity can get the recipient click open email as they may feel compelled to take action now before it is too late. But here it is important to understand that you can’t do this often as it can make you come across as disingenuous, annoying and lower your business credibility.
Tip: Subject lines with urgency and scarcity shall be used with a time sensitive message such as a sale or limited time offer.
“Limited quantity remaining.”
“Last 2 days to avail your discount.”
“Final Hours! Up to 30 percent off on all products.”
In general, we are all curious to find and seek answers to the unknown. That’s just human instinct. So, if your subject line is mysterious and generates curiosity, the chances are that your email recipients will be intrigued to open your email and read it to satisfy their curiosity.
Tips: To generate such curiosity in potential prospects:
- You need to be somewhat vague and puzzle them into wanting more.
- Such subject lines are great for new product launch, announcements and news.
Here’s an example of from Quick Sprout that hits the nail on the head when it comes to writing email subject lines that generate curiosity:
“Who is more active on social media? Men or Women” Click to find out
People like it when they receive emails that have personalized subject lines. These types of emails instantly create a connection with the prospect and thus they are likely to be opened. All this information can help personalize your message and make the recipient feel like you are talking to them. They will feel that the email is specifically directed to them, and it’s not a generic mass email to everyone. This strategy too, can get you a high click-through-rate for your email marketing campaign.
Tip: To personalize email subject lines use the recipient’s:
- First name
- Recent order reference
A good example of a personalized subject line is:
“Happy Birthday Jerry…Enjoy 20 percent off storewide on us.”
Email Type—Sprinkle Some Humor
Everybody loves to laugh, so why not add humor to your email subject line. Such emails not only bring a smile on the recipient’s face instantly but also have a high open rate because they instantly grab attention and engage people with the brand.
Think of something funny for your subject line so that your brand comes across relatable and human.
- Keep in mind that there is a fine line between good humor and offensive humor. Offensive humor can risk unsubscribes and spam. And that is something that you don’t want.
- Besides this, humor also gives prospects an extra reason to open your email. Studies show that 50 percent of the American and European consumers prefer humor in email marketing over any other message theme.
- You can add humor in your email subjects in different ways such as witty wordplay, farcical humor, visual humor, or stereotypical humor.
For example on a Father’s Day sale Mack Weldon a leading clothing brand sent out emails with this subject line: “I’ll call you later.” Don’t call me later, call me dad. That’s stereotypical humor—dad jokes that everyone loves.
The email was followed with their offerings where the highlighted by saying that if you can’t better his jokes try improving his wardrobe instead. And to make things easier, they put together 4 gift packs that dads, in general, would love.
To increase your email campaign open rate and ensure your leads convert into sales and take the desired call to action, contact us. We have a team of brilliant and super talented email marketers who have a creative knack and can design, develop, and email campaigns that deliver you definite success. Give us a chance to impress you. Benefit from our email marketing services now.