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Whether you are a startup planning to launch your online business or an established company already operating online but looking for better traffic conversion results, consider investing in a responsive web design.

Responsive web design has become an integral part of the digital marketing success strategy. Thus, if your site is not responsive in design, your business is likely to have lower visitor retention, search placement, and conversion rate. It’s crucial to understand that customers today are no longer browsing the web only through their desktops. They also use tablets and mobile devices to search for service providers online. Therefore, it is crucial to have a website that can be accessed across platforms and devices. And that is precisely what you can achieve through a responsive web design.

A Responsive Web Design—How does it Work?

A responsive web design is a fluid or flexible site design. This fluidity lends it to resize according to any screen size smoothly and instantly, delivering the optimal visual experience. The site display adjusts based on the pixel width of the website upon which it is being viewed.

Here are the top benefits of a responsive design:

Designed for Performance

As a responsive design can load on any platform, users can access your business website from any device they want. Rest assured, a responsive design will accommodate all your site visitors no matter how big or small their screen may be. 

Statistics show that 57 percent of internet users say that they will not recommend a business if they have a poorly designed mobile site. Websites that aren’t mobile responsive are poorly designed as they fail to provide the optimal visual experience. But if you have a responsive design, you can ensure that it will seamlessly perform and load on all devices. 

Delivers the Ultimate User Experience

Responsive web designs optimize sites for mobile search, improve their functionality, and scale content to user devices. All this provides a consistent user experience across all devices. Furthermore, Google also supports and boosts responsive websites for providing a good user experience. Hence, with a responsive design, you can make both prospects and Google happy. 

Moreover, you will get better results when you offer an excellent user experience, which will further improve your conversion rate significantly.

Lower Bounce Rate

Another great benefit of a responsive design is that it helps lower bounce rate. Responsive designs use modern performance techniques like responsive image display and caching that improve web page loading time and speed. This is much needed to ensure that leads don’t bounce off. 

Research shows that mobile visitors abandon and bounce websites that take longer than 3 seconds to load. This means that if a site is not optimized for smartphones or tablets, it is likely to take more time to load, which can be frustrating for customers, and they might never come back. 

On the other hand, by investing in a responsive design, you can ensure that your site has fluid grids and adapts to any screen size flawlessly. 

Easy Maintenance

If you are still relying on separate site versions to cater to the audience on different devices, then you’ll know how frustrating, time-consuming, and challenging it is. Multiple websites mean that you will have to make it across all websites if any change is needed. This can make maintenance difficult and take a lot of your valuable time, which you can spend elsewhere. 

The best way to spare you from this issue once and for all is a responsive site design. With a responsive site, you only have to make the change once. Along with easy maintenance, it also ensures brand consistency because all changes are made once across all platforms. 

No Penalty for Duplicate Content

Another point to consider is that you are basically creating duplicate content with two separate versions of a site. Though search engines have become smarter these days, they still don’t understand which version of the site is more relevant. If you use a mobile version of the site, the content remains the same even if the URL is different, resulting in duplicate content and, therefore, lower search engine ranking and getting your site penalized.

Moreover, if you want a higher web ranking, you will have to create two separate search engine optimization strategies and campaigns. This means more money in content creation for both desktop and mobile site versions. Overall, it can be time-consuming and costly, especially when you are tight on budget and have limited resources.  

However, with a responsive design, you can solve duplicated content issues as the URL remains the same across devices. The content and layout can fit any screen size while offering a pleasant and consistent user experience.

Easier Analytics Reporting

Tracking the traffic on multiple sites requires developers to track user journeys through multiple conversion paths, redirects, and funnels. They have to collect and analyze data related to where the traffic is coming from and how users interact with the site necessary to make improvements. By having a single responsive website, you can simplify the process of monitoring dramatically. 

To learn more benefits or to get a website designed, contact us. At Business Marketing Solutions Group, we specialize in customized web designs. We can provide you with a tailored, responsive site design according to your business needs and goals.  Our web design and development team has the experience, expertise, and knowledge to employ the most advanced technology stack, tools, frameworks, and content management systems. Give us a chance to impress you. You will be happy with your decision.

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