Blog
7 Misconceptions to Address Regarding Google Ads
Google Ads is the world’s most popular digital marketing platform, and if you’re an online business, you have heard of it. Advertising of Google Ads is a form of Search Engine Marketing (SEM) or Pay-per-click Advertising (PPC) businesses use to bring their website to...
A Beginner’s Guide to Instagram Hashtags
The aim of creating videos on Instagram is to make people see them. And one of the easiest ways to promote your content on this platform is by using Instagram Hashtags. However, most people on Instagram don’t have a clue regarding how Hashtags work. This is why we’ve...
How to Set Up an E-Commerce Store from Scratch
The E-Commerce industry was exploding even before the COVID-19 pandemic raised global havoc. Brick-and-mortar stores that closed during the lockdown may never open again. E-Commerce stores offered online shoppers convenience, and they considered them a luxury....
YouTube Business Promotion: 11 Tips to Turn Your YouTube Channel into a Promotion Hub for Business
Marketing is moving toward video over static content, and YouTube is where your business needs to be. Are you using YouTube for Business? If not, then you’re missing out. YouTube is the world’s second-largest search engine after Google. Since the video streaming...
10 Reasons to Outsource Your Digital Marketing Work
gYour competitors are doing everything to drive sales and increase revenue with digital marketing, and most of them probably have a digital agency on board. So, when do you plan to outsource your digital marketing work? Every company aims to grow and prosper. But when...
Digital Marketing in the Time of COVID-19 – 8 Valuable Tips
The COVID-19 pandemic has pushed businesses to reconsider their digital marketing strategies. Now that the world is adapting to quarantine, work-at-home, and social distancing norms, the changes in the digital sphere are unprecedented. Digital Marketing...
A Brief Guide on Content Marketing Strategy for a Construction Business
Content marketing is a great way to subtly push your brand among consumers while offering them unconditional value. The successful content marketing with continuity also eventually improves the organic online visibility of the business. For these reasons, businesses...
How a Construction Company Can Improve its Online Reputation
Every business depends on its reputation, and construction ventures are no different. In the past, a bad word of mouth for a construction contractor would make acquiring new work a tall order. Many times, they would need to offer huge discounts and multiple assurances...
6 Ways to Improve Your Customer Retention
Customer acquisition and customer retention: businesses need to continuously work on these two things to survive in a competitive market and grow. It has been noticed that many decision-makers keep all of their focus on acquiring new customers while completely...
A Brief Guide for B2B Marketing Strategy for Construction Companies
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...