Blog
5 White Hat SEO Techniques to Improve Web Traffic Manifold
Gone are the days when people would type out the entire URL of a website to access it. Today, almost all web surfing activities start from search engines. Therefore, if a website has to increase its traffic, it has to do well in the SERPs generated by the search...
Why Do You Need to Improve Page Speed and How to Do It?
Better internet speed and improvement in computing devices have changed how we use the web. Those days are long gone when you would sit and stare on a website while its content would slowly load in layers. A webpage with images was used to take several minutes to...
A Brief Guide on Making the Most of Instagram as Promotional Medium
Instagram was launched as a photo-sharing platform. It has now turned into one of the biggest and most active social media platforms on the web, with over one billion users. Today, Instagram enjoys the kind of popularity that Facebook used to have in the late 2000s...
6 Ways to Cut Down Bounce Rate of Your Website
If your website is registering good traffic but not leading to more conversions, chances are your site is suffering from a higher bounce rate. When a visitor present on the landing page closes the website without visiting any other page on the website, it is called a...
Can You Integrate Email Marketing into Your Digital Promotion Plan?
The previous decade (2009-2019) belongs to social media beyond any doubt. In that period, we have witnessed several social media platforms transforming from niche social networks into multi-billion tech companies. More than half of the world population has also...
How to Rebrand Your Construction Venture
For many business owners and decisionmakers, rebranding only revolves around changing the logo of the company or its color scheme. While logo revamp is an integral part of a rebranding exercise, it can’t be all of it. A brand defines the total sum of experience and...
6 PPC Misconceptions You Need to Know About
There is nothing new about paid advertising. It has been around for hundreds of years and way before formal marketing strategies and tools came into existence. Paid marketing is also an integral part of digital promotions. In particular, Pay-Per-Click (PPC) marketing...
Ingredients of a Great Construction Company Website
Amid the unprecedented growth of the internet and online platforms, construction enterprises remained indifferent to that changing dynamics for a long time. The construction industry is among those few commercial sectors that have embraced digital marketing and...
The Importance of Events for B2B Marketing
At first, events seem like a superfluous promotional activity in the age of digitization and the internet. But, then, look at your local promotional events held in the last year or so; you will find out that nearly all of them went houseful. Statistics also prove that...
A Short Guide on Showing up on the First Page of Google
As digital marketing has taken center stage, showing up on the first page of Google has become similar to getting a spot on the front page of a newspaper. However, the only difference is that you don’t necessarily have to spend a fortune for appearing on the first...
