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6 Ways to Improve Your Customer Retention
Customer acquisition and customer retention: businesses need to continuously work on these two things to survive in a competitive market and grow. It has been noticed that many decision-makers keep all of their focus on acquiring new customers while completely...
A Brief Guide for B2B Marketing Strategy for Construction Companies
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...
How Construction Businesses Should Approach Social Media for Marketing
Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at...
5 White Hat SEO Techniques to Improve Web Traffic Manifold
Gone are the days when people would type out the entire URL of a website to access it. Today, almost all web surfing activities start from search engines. Therefore, if a website has to increase its traffic, it has to do well in the SERPs generated by the search...
Why Do You Need to Improve Page Speed and How to Do It?
Better internet speed and improvement in computing devices have changed how we use the web. Those days are long gone when you would sit and stare on a website while its content would slowly load in layers. A webpage with images was used to take several minutes to...
A Brief Guide on Making the Most of Instagram as Promotional Medium
Instagram was launched as a photo-sharing platform. It has now turned into one of the biggest and most active social media platforms on the web, with over one billion users. Today, Instagram enjoys the kind of popularity that Facebook used to have in the late 2000s...
6 Ways to Cut Down Bounce Rate of Your Website
If your website is registering good traffic but not leading to more conversions, chances are your site is suffering from a higher bounce rate. When a visitor present on the landing page closes the website without visiting any other page on the website, it is called a...
Can You Integrate Email Marketing into Your Digital Promotion Plan?
The previous decade (2009-2019) belongs to social media beyond any doubt. In that period, we have witnessed several social media platforms transforming from niche social networks into multi-billion tech companies. More than half of the world population has also...
How to Rebrand Your Construction Venture
For many business owners and decisionmakers, rebranding only revolves around changing the logo of the company or its color scheme. While logo revamp is an integral part of a rebranding exercise, it can’t be all of it. A brand defines the total sum of experience and...
6 PPC Misconceptions You Need to Know About
There is nothing new about paid advertising. It has been around for hundreds of years and way before formal marketing strategies and tools came into existence. Paid marketing is also an integral part of digital promotions. In particular, Pay-Per-Click (PPC) marketing...
