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Have you ever wondered how local directory listings can help improve your search engine performance? For starters, your local business listings and citations play a huge role in site reputation, ranking, and revenue. Google and other similar search engines use multiple cues to determine your search engine ranking.

Technical On-Page Factors

Search engines scan your digital pages and they look for things such as:

  • Sitemaps
  • URL structure
  • Metadata
  • Tagging

These types of things boost your search optimization. Making sure that your page has those technical on-page factors are crucial for search engines to find and promote your business page higher on the results page, which in turn increases the likelihood of someone clicking on your page.

Keyword Usage and Content

Knowing the correct keywords and things people are likely to type into the search bar when they are searching for a product or service is extremely important for SEO. It is advisable to spend some time brainstorming what words are not only relevant to your business, but are also things other people will be associating with it as well. Having consistent content that is engaging and relevant will be challenging at first but will become easier over time. Having content that people are interested in or intrigued by will exponentially increase the number of people who will engage and eventually make a purchase.

Mobile Optimization

Is your website optimized for mobile devices? If it isn’t, I strongly recommend you making it optimized in this age of smartphones and technology “on the go.” People aren’t solely relying on desktop computers for their online shopping and researching anymore. About 53% of online web traffic now comes from mobile devices. People, on average, only have about an attention span of 8 seconds, so if your page doesn’t work correctly or is slow and not well optimized, you are definitely going to lose their interest and ultimately miss out on making a meaningful connection.

Having All Of Your Business Information Verified and Updated Online

All of these things account for your site’s trustworthiness on all search engine platforms. Having all of your information online and consistently updated will help to increase the likelihood of your business appearing much higher on Google, even if they didn’t search your business by name. You also want to be sure to pay attention to the consistency of your business details such as “Claiming your business” and verifying it’s legitimacy online. Keeping your address up to date if you move, open an additional location, change your business name, and keeping general contact information current and up-to-date are all extremely imperative.

Determine the Best Platform for you to be Listed On

The best way to start determining the best platforms for you to be listed on is to start by figuring out who your “target audience” is. Once you figure out what kind of people you are wanting to reach think about where that demographic is likely spending the majority of their time online. My recommendation for important platforms are:

  • Google My Business
  • Facebook
  • LinkedIn
  • Instagram
  • Yahoo
  • Bing

Once you have set up your accounts, I recommend getting started with a third party free directory listing scanning tool. The sites that my company use are Yext and Manta to increase digital performance and improve operational efficiency. They manage all of your platforms and keep the information up to date and congruent.

Building up your local SEO takes time and ongoing effort to truly optimize your online presence. The effort is well worth the results of the continual growth of your brand visibility and recognition within your target audience! Contact us today for help increasing your SEO.

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