The present-day marketplace is more digital than ever. And this is evident from the consumer buying and shopping trends and choices. Research studies show that 82 percent of consumers conduct research
online before they shop for products or services, while 79 percent shop online after they do their legwork. So, if you want to grow your business and stay competitive, then you must invest in a well-rounded digital marketing strategy.
Here’s how a great and well-rounded digital strategy can benefit your business:
Improved Reach and Conversion Rate
In order to have an effective digital campaign, you must reach out to and get your message across to the right people. You must reach to the people who are interested in your business and want to buy from you. And that’s exactly what you can achieve with a well-formulated digital marketing strategy.
With traditional methods, targeting is difficult. This is because your message through conventional channels goes to everyone in hopes of reaching the target audience, thus making it a big challenge to generate enough leads to justify the marketing cost.
However, with a well-designed digital marketing strategy you can get your business in front of the right people at the right time and the right place. Elements like Facebook ads, PPC ads, and buyer personas allow you to reach and attract the target audience and get your message in front of them. And do you know what that means? It means that you are able to reach more people interested in your business and obtain more valuable leads thereby increasing your chances of converting those qualified leads into customers. So, your company earns more conversions, which helps it grow.
Furthermore, higher conversion rates that are generated by effective and well-rounded strategies deliver loads of profitable benefits for the business in terms of better as well as higher revenues. Studies reveal that business owners that use digital marketing techniques smartly have approximately 2.8 times better revenue growth expectancy.
Delivers Measurable Results
One of the top benefits of investing in a well-rounded digital marketing strategy is that it delivers measurable results. When you put your money into a marketing campaign, you want to see how it performs. And that is actually quite easy with a digital marketing strategy instead of a traditional means of marketing and advertising.
Conventional methods for advertising were hard to measure. There was no clear way to track the origin of the leads or the success of the campaign. However, when you go digital with a well-rounded marketing campaign you can easily track the results of your campaign that too with accuracy and reliance. From search engine optimization to social media, you can use a variety of tools and tracking systems to measure the results of your campaign and see how your strategy performs. For instance you can use Google Analytics a user-friendly tool to monitor and assess your search engine optimization performance.
Besides this, you can also track different metrics of your campaign such as clicks, conversions shares, comments, impressions and more. Tracking all these metrics enable you to see how your well-rounded
digital marketing strategy is performing after execution. As you get instant results from the campaign, based on what you learn, you can then tweak and adjust your campaign to achieve more success.
Moreover, you can also keep the insights gained through analytics to improve your future campaigns, thus getting better results.
Connect with Mobile Customers
A well-rounded digital marketing strategy is likely to have elements that help you connect, target, and engage a mobile audience. And that provides you with a huge benefit as you can communicate your brand message and advertise to people accessing the web via mobile devices. This is amazing because did you know that:
· In the United States, consumers spend 90 percent of their time on mobile apps
· There are over 4.68 billion mobile users in the world and growing at a rapid pace
· Mobile internet in the country has grown 504 percent in daily media consumption
· 58 percent of the total web visits is mobile as compared to 42 percent on desktop
· Mobile apps are projected to hit $188.9 billion in revenue by 2020.
All these statistics show how crucial it is to tap the mobile user market to capture a bigger market share and stay ahead of the competition in the digital landscape. Therefore, with a well-devised digital marketing strategy, you can increase your chances of reaching to the mobile audience and turn prospects into actual buyers thereby growing your customer base and business exponentially.
In a nutshell, it can be said that digital marketing is done the right way can take your business to newer heights. It provides an excellent opportunity for your company to grow as well as gain more targeted traffic and higher sales. Thus it makes absolute sense to work with an experienced and skilled digital marketing agency who can devise, monitor and manage your digital marketing campaign and get you the results that you desire. This is why businesses across industries choose to work with us.
At Business Marketing Solutions Group, we are experts in creating powerful and result-driven digital marketing strategies. Our multifaceted team of experienced SEO experts, digital marketing strategists, and social media specialists create a well-rounded online marketing plan with the right mix of proven and profit-generating strategies. Being in the industry for the longest time and with a continuous drive to stay abreast of the latest developments in the digital arena, we know what works and what doesn’t. Thus, when you partner with us for digital marketing services, you can rest assured that we will provide you with a great strategy that delivers targeted outcomes. For more information or digital marketing services, contact us today.