A Brief Guide for B2B Marketing Strategy for Construction Companies
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...
How Construction Businesses Should Approach Social Media for Marketing
Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at...
How to Rebrand Your Construction Venture
For many business owners and decisionmakers, rebranding only revolves around changing the logo of the company or its color scheme. While logo revamp is an integral part of a rebranding exercise, it can’t be all of it. A brand defines the total sum of experience and...
