As digital marketing has taken center stage, showing up on the first page of Google has become similar to getting a spot on the front page of a newspaper. However, the only difference is that you don’t necessarily have to spend a fortune for appearing on the first page of Google searches.
With the right digital marketing and SEO practices, you can have your business website ranked on the first page for relevant Google searches.
Why It Matters to Appear on the First Page of Google?
Peter asks Adam: Where do you bury something that you don’t want anyone to find out?
Adam answers: On the second page of Google.
Like any good joke, there is some underlying reality in Adam’s answer. Various online researches and surveys conclude that three out of four people never scroll past the first page of Google. Then it is also being concluded that the majority of searchers click on links appearing on the top half of Google’s first page. This fact alone highlights the importance for any business and enterprise to end up on the first page of Google for relevant keywords queries.
Apart from that, ending up on the first page of Google is also important because:
Most online experiences start from search engines: It has been estimated that 90% of internet users start searching for any product or service by putting their queries into Google’s search bar.
An enormous number of searches are being made: Every day, trillions of online searches are made. This figure alone surpasses collective numbers of all the other customer queries that are made through other means.
Six Factors to Consider for Ending up on the First Page of Google
Besides getting your landing page on Google’s first search page through paid ads, you can also earn a top spot for your page by doing these things.
1. Know Your Keywords
Google algorithms and crawler bots have improved a lot in the last couple of years. They have become more intuitive. This is the reason why keyword stuffing has rendered useless for boosting page rankings. Despite all the AI advancement of Google search bots, keywords are still at the center of how the search engine works.
Google’s crackdown on the unfair use of keywords hasn’t stopped users from running their queries in particular keywords. For instance, a user trying to find a plumber in NY would still write “plumber near me,” “best plumber in NY,” and other similar phrases.
The above example extends to all sectors and niches and, therefore, businesses still need to create their websites around all those keywords that their potential clients will write to find the product or service they offer.
2. Feed Keywords to Google Crawler Bots
Google has an extensive network of indexing to make the inventory of millions of pages that exist on the web. These indexes allow Google to scan pages quickly and show them in relevant search queries. Google scan web pages via its crawler bots that search for a set of phrases and words of the page to assign it a certain search category.
So, the keywords you target in your web content must appear at some key locations to get quickly noticed by crawler bots. Besides the body of the content, the following are the places where you need to use your keyword contextually.
- Title of the page
- Meta description of the page
- Alt tag
If you pick a phrase that appears in most customer queries as your primary keyword, then your web page is most likely to get on the first page of relevant Google searches.
3. Your Content Must Always Be for Humans
Don’t start thinking that you need to curate your content for search bots after reading the section above. You need to strike a perfect balance while creating your web content, i.e., it should feed crawler bots the right information and remain user-oriented. This is the reason why Google encourages people to use keywords in context only and discourage the old practice of keyword stuffing.
4. Focus on Location
If you are running a location-based business, then there is no way you can make it to the first page of Google without emphasizing your location across your web presence. First of all, you need to set up a Google My Business account with your business’s exact geographical location. Also, put the right address, contact number, and opening hours there.
Then make sure your web content, blogs, headers all point towards the location of your operations. This consolidated effort can help you get a slot among the top 3 businesses that appear when users run a relevant search query for a particular location.
5. User Friendly UI/UX
Let’s suppose a user opens a website they see on the first Google search results page. But as soon as they open it, they are welcomed by bright colors, odd fonts, and messed-up navigation, causing the user to bounce off within seconds.
This scenario tells us that a shoddy user interface will render all your efforts useless and eventually push your page to lower ranks. If you want to sustain your position on the first page with lesser bounce rates, you need to make your website’s interface user-friendly. If you don’t know what constitutes a user-friendly interface and how to have one, get in touch with digital marketing experts who have helped businesses in ranking among top search entries.
6. Mobile Responsiveness
Run random queries on Google and open-top websites (first 3, 4 entries) in every query; you will find out that no top-ranking website in this day and age comes without a mobile-responsive design. More than 60% of users are now running queries on their smartphones. Google also factors in mobile-friendliness while ranking a website. So, while having your business website developed, make sure it’s mobile-responsive.
Hire the experts at Business Marketing Solutions Group to improve your Google ranking. Their design and SEO experts will make sure your business page ranks among the top search entries for relevant keyword searches.