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The aim of creating videos on Instagram is to make people see them. And one of the easiest ways to promote your content on this platform is by using Instagram Hashtags.

However, most people on Instagram don’t have a clue regarding how Hashtags work. This is why we’ve created this beginner’s guide to Instagram Hashtags in which we’ll cover:

  • Introduction to Instagram Hashtags
  • Frequently Asked Questions (FAQs) About Hashtags
  • Tips toImproveHashtag Performance
  • InstagramHashtag Tools

Read on to learn more!

Introduction to Instagram Hashtags

An Instagram hashtag is a keyword or keyphrase which turns into a link that features all content tagged with the same hashtag. It has a pound sign in front of its, so it will look something like this: #hashtag. On Instagram, you can add hashtags to your posts as well as follow them to discover content that relates to your interests.

The main goal of hashtags is to get your content to interested people. To add a hashtag to your post, please log in to the platform, and while creating a new post, simply type a pound (#) sign in front of your keyword or phrase with no spaces.

When doing this, you’ll also notice different hashtags pop-ups as you type, and you can tap to choose anyone you like or go with your custom hashtag.

Frequently Asked Questions About Instagram Hashtags

The following are some frequently asked questions regarding  Instagram hashtags:

1.    Where Should You Put Hashtags?

You can use hashtags in your profile bio, collection of posts. You can also use them in feed posts or stories to reach a wider audience. When posting, you can include the hashtag in the description or the comments.

2.    Are Hashtags in Comments Effective?

Whether you put hashtags in descriptions or comments,  they are both effective, but this doesn’t mean one method is better than the other. It’s what works best for you. For example, some users find that viewers are interactive in comments, so putting hashtags in comments might be effective.

Others see more reactions on their posts than comments, so they could choose to place hashtags in the description. The only advantage of putting hashtags in descriptions is that you can edit them later on.

3.    How Many Hashtags Can You Use?

In every single post, you can include up to 30 hashtags. However, this doesn’t mean that you should. Like unsolicited texting, ads, and emails, people consider this spamming, so you should only use hashtags according to your requirement or what works best for you.

4.    What Are Banned Hashtags?

These are simply hashtags that Instagram has banned due to spamming reports or violations of policy. Posts that have been tagged with banned hashtags will be hidden from viewers. This could also lead to your account being ‘shadowbanned,’ meaning that only your followers will be able to see new posts.

Tips to Improve Hashtag Performance

To help our Instagram enthusiasts improve their hashtag performance, we’ve put together some valuable tips:

1.    Know Your Target Audience

Using hashtags is like segmenting your target market. While reaching out to a lot of people using hashtags is perfectly fine, it doesn’t guarantee that you’ll build a consistent or dedicated audience. For example, if you share content with hashtag #burger one day and #football the next, followed by #engineering, you’re not going to attract a loyal following.

People will follow you consistently if the majority of your hashtags are related to a single domain or topic, so try to focus on what your target audience is in to.

2.    Hashtag Research

Apart from researching banned hashtags, spend some time learning about new hashtags that could serve your purpose. You could try:

  • Seeking out other Instagramers or competitors in your industry, and see what hashtags they’re using.
  • Following hashtags related to your industry, and start interacting with people posting on them.
  • Exploring different posts with your hashtags to see how they’re performing.
  • Using Instagram hashtag tools to find new ones to try.

3.    Use Shorttail and LongtailHashtags

Using hashtags is no different from using keywords or keyphrases in content marketing and Search Engine Optimization (SEO). It is a good idea to mix popular hashtags and longtail hashtags. Popular hashtags allow you to swim among bigger fishes, while longtail hashtags allow you to reach more dedicated audiences and keep your content visible longer.

4.    Keep an Eye Out for Trending Hashtags

Trending or seasonal hashtags are great for reaching more people. For instance, adding the 4th of July, Christmas, Halloween, or Back Friday to your industry hashtags can provide new opportunities for reaching new people.

For example, a lot of businesses noticed an inflow of new customers following COVID-19. This wasn’t only due to shifts in consumer trends but also an adaptation in digital marketing strategies. Many restaurants adapted to a takeaway or delivery model, so instead of using hashtags like #BestPizzaNY, they used #BestPizzaNYDelivery.

Instagram Hashtag Tools

Instagram Hashtag tools help users find relevant hashtags to use in comments, posts, or stories. Here’s a lift of different hashtag tools you can use:

1.    Instagram Tags

With Instagram Tags, you can generate hashtags based on different categories.

2.    Seekometrix

With Seekometrix, you can generate hashtags based on different keywords. The tool will also provide the usage volume of the hashtag.

3.    All Hashtag

All Hashtag allows you to generate hashtags for Instagram, as well as Facebook and Twitter. It can generate up to 30 hashtags in a single search.

4.    Sistrix

With Sistrix, you can perform up to 25 free searches daily. Each Search will give you up to 30 trending hashtags to choose from.

Want to Learn More About Instagram Hashtags?

The world of digital marketing is vast and complex, and there are thousands of digital marketing agencies that are well-versed in the latest industry practices to help you. If you’re looking to boost your social media presence, we recommend that you try the services of Business Marketing Solutions Group.

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