by Reece Arlin | Sep 18, 2020 | Strategy
Customer acquisition and customer retention: businesses need to continuously work on these two things to survive in a competitive market and grow. It has been noticed that many decision-makers keep all of their focus on acquiring new customers while completely...
by Christian Webb | Sep 14, 2020 | Construction Marketing, Digital Marketing
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...
by Christian Webb | Sep 2, 2020 | Construction Marketing, Digital Marketing, Social Media, Strategy
Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at...