Customer acquisition and customer retention: businesses need to continuously work on these two things to survive in a competitive market and grow. It has been noticed that many decision-makers keep all of their focus on acquiring new customers while completely...
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...
Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at...