Clichés are like old wives’ tales. They exist for every part of life; from pregnancies and childbirth to planting trees and cooking, there are clichés everywhere. For the most part, these run-on tales are just that – tales. However, some of them can be spot on. You...
New age marketing gurus are no strangers to the term “influencer marketing”. Among many other trends and hot topics taking over the landscape, influencer marketing seems to have taken a shine among brands. When it is done right, much like any other marketing strategy,...