SEO or Search Engine Optimization is a multifaceted tool marketers have been using since who knows when. Whether you’re a marketing guru with the basics of digital marketing down or somebody running a small online business, you’ve probably heard the...
The marketing funnel or most popularly called the sales funnel was three-staged. This funnel became a part of the conventional business model when the world was a completely different place. The concept of marketing was essentially limited to advertisements. Marketers...
Everybody on this planet is a consumer. Whether you’re a marketer, financial expert or a homemaker, you are most definitely some brand’s target audience. This means that you make purchases, whether they are necessities or luxury items. Back in the day, it...
There may already be several obvious benefits to hiring a professional bookkeeping service for your brand. However, when it comes to marketing, most brands don’t think the need is all that obvious. We believe it is an essential part of branding as it is, and...