Social networks are more than just a convenient way to stay up-to-date with loved ones. If you are a business owner, you are well aware that social media is a fast and effective path to the successful promotion of your product or service. However, it takes quite a bit of knowledge and skill to use social media advertising in the best possible way. Here are some tips to use social media to your business’s advantage.
1. Build the Voice and Style of Your Brand
Among the myriad of brands online, yours has to have something that makes it unique. To build an attractive brand image, you must work on your brand’s persona on social media by giving it a voice, style, and personality.
Are you a sophisticated brand that thrives on traditional values or are you a modern one that keeps up with social issues? You must decide beforehand. Some brands are beginning to take advantage of the meme culture to appear hip and with the times.
2. Post Relevant Content
Post diverse content that is relevant to your brand. On social media accounts or pages, it matters if the content you come up with is engaging enough for a second glance. A brand that sells wall paint, for example, can post an aesthetically pleasing image of interior décor a customer has created using their product. This image is best used on Instagram which is a visual-based social platform.
3. Be Consistent Across Platforms
It is essential that the brand name keeps popping up on top of peoples’ feeds, so as to keep it at the top of their minds as well. If you only make a few posts a month on selective platforms, they will disappear amongst the thousands of updates posted every day. Make sure to utilize each platform to the fullest by posting vigorously and continuously- the audience is sure to remain engaged.
4. Use Hashtags
To reach a wider audience than your current one, adding hashtags to posts can serve an important purpose. Catchy words and phrases are a good idea, but so are key terms that users could search for if they were looking for a service or product close to yours. Some brands try and catch on to trends by keeping an eye on what people are talking about. Social media marketing experts usually have a good idea about what makes certain hashtags click!
5. Interact with Followers
When followers comment on your posts, remember to interact and communicate with them. This encourages trust, fosters engagement, and strengthens your connection with your potential clients. Increasing interaction can also help in building the brand’s individual voice and personality.
6. Follow Influencers
It is not enough to just focus on your own page or account; look out for influencers related to your area of business. Follow them, share their content, and try to interact. This will help in bringing you more visibility. Some influencers do ‘shout outs’ for their favorite accounts, so a partnership with a few important ones will not go amiss.
7. Customer Service and Satisfaction
Customer testimonials are proven to be effective for lead generation in multiple studies. People find it more authentic when other people vouch for a brand or a service. This means that your customer service and satisfaction need to be above par. Only when customers are completely content with a brand do they step up and recommend it to other people.
Hire customer service representatives and train them well. Make sure your customers know how important their satisfaction is to you. This is what makes the brand image stick in people’s heads. They may forget how good a product was, but they will never forget how they were treated.
8. Keep Up With Trends
A surface-level effort in staying updated with trends goes without saying; for instance, checking Twitter and Facebook for daily updates. However, knowing about current marketing trends in general and employing them as strategies in the digital world is important for the progress of the brand. You can learn more about the current trends in digital marketing in another blog post. (hyperlink)
People will talk about you online whether you like it or not. This is why we suggest paying heed to what customers are saying about you online. Keep up with your reviews and a check on your negative reviews. If you do find a disgruntled customer or two, you will have to do some reputation management with a little diplomacy. This also ties closely to customer relations, so make sure they emerge satisfied- and do whatever it takes.
10. Don’t Undervalue the Visuals
Color psychology is now widely taught in undergraduate-level marketing courses. Certain colors have corresponding effects on the human brain and this branch of marketing takes this into account. This involves choosing color palettes, using specific filters on photos, and being consistent in both.
Once you have chosen a color palette, don’t just stop at the logo. If you want people to associate a certain color and aesthetic with your brand, use it across all platforms and use it repeatedly. At some point, the connection will be automatic.
Following all these steps may not yield prompt results, but once you have got a strategy down, stick to it and give it ample time to work. Persistence and patience are required for a successful marketing campaign. If you would like an expert’s advice on your social media management, hit us up at Business Marketing Solutions Group for a consultation or an alternate SMM strategy. Let’s find out why your brand isn’t generating as much attention online as it should!